Why The Russos Are The Best Thing to Happen to the MCU Since Joss Whedon
Publishing | DreamWorks Animation’s announcement on Monday that it is launching its own book-publishing unit doesn’t mean the end of the road for its comics licensees, at least not yet: ICv2 talked to representatives from IDW Publishing, which publishes the Rocky & Bullwinkle comics, and Ape Entertainment, which has had a number of DreamWorks licenses, and both say that this won’t affect their comics. [ICv2]
Auctions | A collection of comics that included the first issues of The Amazing Spider-Man and the British satirical comic Viz, as well as long runs of several Marvel series, brought in almost £25,000 (about $41,300 U.S.) at an auction in Newcastle, England. The majority of the comics were from a single collector whose wife decided to put them up for sale after he died. For those who are curious about the details, Duncan Leatherdale of The Northern Echo liveblogged the auction. [BBC News]
The inarguable success of Marvel Studios has Hollywood’s attention. In an industry forever nervous about new ideas, the strategy impulsively becomes how to duplicate it.
DreamWorks Animation’s $155 million purchase of Classic Media was inspired, at least in part, by the record-shattering performance of Marvel’s The Avengers, DreamWorks CEO Jeffrey Katzenberg told Reuters. And similar to Marvel’s pre-Iron Man days, Katzenberg sees this as a strong opportunity to farm out the newly acquired characters to other studios for adaptation. Aside from its Mr. Peabody & Sherman 3D movie already in the works, DreamWorks has no plans to create new live-action features based on the Classic Media characters. But the small screen may be another matter: The studio is setting up its own television or Internet channel, but whether this is to re-run classic episodes, like Cartoon Network does with Boomerang, or for new series is still unknown.
“A channel is one of the many opportunities we see for combining the DreamWorks brand with this extraordinary library of characters,” Katzenberg said. “It could be a domestic cable channel, international, even an Internet channel.”
But more immediately, the purchase provides DreamWorks additional leverage as it negotiates to renew its distribution deal with Paramount Pictures.
All of this studio-driven activity around comic book properties sounds great, but where does that leave the comics themselves? Will DreamWorks open a comics publishing company? Will Doctor Solar be reunited with the recently revived Valiant Universe? Will The Lone Ranger vanish from Dynamite Entertainment’s line-up? What about Ape Entertainment’s Casper the Friendly Ghost and Richie Rich relaunches? Will the world finally get a new Fat Albert comic?
After submitting an offer last week, DreamWorks Animation announced this morning it has bought Classic Media for $155 million. The purchase brings with it comics, cartoon and television properties as diverse as Casper the Friendly Ghost, Rocky and Bullwinkle, The Lone Ranger, Where’s Waldo?, Rudolph the Red-Nosed Reindeer, and the licensing and production rights to Gold Key characters like Magnus, Robot Fighter, Doctor Solar, and Turok, Son of Stone.
“Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation’s franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels,” DreamWorks Animation CEO Jeffrey Katzenberg said in a statement. Founders and co-CEOs Eric Ellenbogen and John Engelman – seasoned executives with over 20 years of industry experience and a proven track record of success in managing high-quality content – have built an amazing team at Classic Media and are a welcome addition to the DreamWorks Animation family.”
Classic Media was founded in 2000 by former Marvel Entertainment CEO Ellenbogen and former Broadway Video executive Engelman, who spent much of the next decade acquiring the entire, or partial, libraries of companies like Rankin/Bass, Filmation, Harvey Comics and Jay Ward Productions, and ancillary rights to Golden Books properties, Tribune Media Services comic strips and World Events Productions cartoons.
News broke earlier this week at DreamWorks Animation submitted a bid for Classic Media, a production company that’s not that well known outside of Hollywood. However, it has bought an amazing number of properties over the years that make this auction something to watch. In addition to favorites like Casper the Friendly Ghost and The Lone Ranger, its library includes Dick Tracy, Little Lulu, Richie Rich, and a big portion of the Gold Key/Valiant characters (Doctor Solar Man of the Atom, Magnus Robot Fighter, Turok and others). Heck, Classic Media even owns Where’s Waldo? According to some estimates, Classic Media is the third-largest comic books rights holder, after DC and Marvel.
While I don’t see DreamWorks starting a comics company in the near future (in the near future), the company already does a good deal of licensing to comic publishers like Dark Horse and APE Entertainment. This potential business deal could have ripples that hit comic shelves years down the road.