Eddie Berganza Archives - Robot 6 @ Comic Book Resources
Students of DC Comics’ publishing history can probably rattle off at least a few editors from the company’s first few decades. Whitney Ellsworth edited the Batman and Superman books in the 1940s and ‘50s before becoming a producer on the Adventures of Superman television series. In the Silver Age, Mort Weisinger presided over an exponential expansion of Superman’s mythology, including all those varieties of Kryptonite, the introductions of Supergirl, Krypto and the Legion of Super-Heroes, and ongoing series focused on Lois Lane and Jimmy Olsen. Similarly, as editor of the Batman titles, Jack Schiff supervised one of the character’s most recognizable periods, filled with colorful mysteries and giant-sized props.
Of course, the phrase “Silver Age DC” is virtually synonymous with Julius Schwartz, who worked with writers Gardner Fox and John Broome and artists Carmine Infantino, Mike Sekowsky and Gil Kane on rebuilding DC’s superhero line. One could argue fairly reasonably that without them DC Comics as we know it today might not exist (and neither would today’s Marvel).
However, while Ellsworth became DC’s editorial director in 1948, Schwartz Schiff, and Weisinger weren’t in similarly lofty positions. Today we readers hear a lot about “editorial control” and the dreaded “editorial interference,” charges aimed largely at the men at the top: Editor-in-Chief Bob Harras, Co-Publishers Dan DiDio and Jim Lee and Chief Creative Officer Geoff Johns. We hear a lot from them (illuminating and otherwise) about the general direction of the company. We also hear a good bit from various writers and artists, including Johns and Lee, regarding specific titles.
Nevertheless, on the management tier in between are the books’ editors themselves; and that’s the area about which I’ve become rather hazy. Therefore, I started looking through New 52 credits boxes, and supplementing this research through the Grand Comics Database, to see who was editing what.
Comics | Flashpoint editor Eddie Berganza talks to USA Today about the midpoint of DC’s big summer event series and how it might tie into the September relaunch: “They’re starting to figure out where these 52 are coming from, and it’s staring them right in the face with Flashpoint. A lot of the concepts, a lot of the ideas, they’re cropping up within the pages. You have a book called Frankenstein in the Flashpoint world, and guess what, we’re doing Frankenstein, Agent of SHADE. You’ll see a couple of other background players start showing up that become more important as we go into September.” [USA Today]
Retailing | Borders Group warned investors on Tuesday against buying any more of the company’s stock as it soon could be worthless. If a federal bankruptcy court approves the $215-million opening bid submitted last week, the bookseller would become a subsidiary of the privately held Direct Brands, owner of the Book of the Month Club and Columbia House, meaning stock will no longer be traded. [The Detroit News]
Fans and retailers awaiting the final, polished pitch for DC Comics’ sweeping line-wide relaunch may be interested in “DC: The New 52,” a video presentation snagged by Bleeding Cool.
The two-and-a-half-minute video has closing arguments from Co-Publishers Dan DiDio and Jim Lee, Editor-in-Chief Bob Harras, Executive Editor Eddie Berganza and Action Comics writer Grant Morrison, all backed by sweeping shots of the cover art from many of the new titles. As you might expect, they ratchet up the excitement in their pitches, using “new” at least 14 times, “opportunity” four times, and “fresh” three times, focusing on the relaunch and same-day digital as a chance to attract new readers.
But Lee, who comes across as genuinely excited, is by far the most quotable of the five, with comments like, “This is a moment in history, for fans and retailers alike,” “We’re looking to grow the industry” and “We’re going to give them something that’s the mother of all events.”
Watch the video after the break.
“Let’s put it this way…we lowered our prices and didn’t lie about it.”
–DC Comics Executive Editor Eddie Berganza at C2E2’s “Brightest Day” panel this weekend, responding to a fan who asked if DC was better than Marvel.
You might recall the last time price cuts became a topic for discussion at a Reed Exhibitions comic convention. Back at October’s New York Comic Con, DC announced the initiative that would come to be known as “holding the line at $2.99,” dropping co-features (and two story pages) from all of its ongoing series and pricing them all at $2.99 rather than the then-increasingly-customary $3.99. Not even an hour later, Marvel Senior VP-Sales & Circulation David Gabriel announced that Marvel would be cutting prices too, with new books no longer launching at $3.99 as of January 2011. Though few details were forthcoming, the announcement piggybacked on DC’s in such a way as to lead to “DC and Marvel both cut prices”-style headlines (see here and here for examples). But the price cuts many believed were forthcoming on all new Marvel titles largely failed to materialize, with the new $2.99 titles located almost entirely in the limited-series portion of the company’s offerings. This in turn led Marvel’s then-VP-Executive Editor Tom Brevoort to claim that Gabriel’s statement (and, by extension, seemingly corroborative follow-ups at NYCC by Brevoort and Marvel PR guru Arune Singh) had been “misreported or misconstrued,” which frankly was kind of a stretch given the abundance of comics press outlets who reported the story in more or less exactly the same way. And thus you get Berganza’s pointed pushback.
Of course, Brevoort isn’t the sort to take this lying down. When asked about Berganza’s comments on his Formspring account, here’s how Marvel’s Senior Vice President of Publishing responded:
No, we didn’t lie about it. We’ve been offering more new titles at $2.99, and the $3.99 books stay where they are–we never said any different. (Also, given the pasting they took in dollar share in January and February, much of which was a result of their price reduction, I’d be surprised if they hold to it for the entire year as they said they would. I’m guessing that you’ll see more $3.99 DC books around September.)
Ah, comics: From debates about price points to figuring out whether the Hulk is really “the strongest one there is,” you wouldn’t be the same without semantics.