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By now we’ve all seen, or at least heard about, the Twitter-rocking star-studded selfie orchestrated by Ellen DeGeneres during Sunday’s 86th Academy Awards ceremony. Snapped by Bradley Cooper (who actually owns the rights to the image), the photo was retweeted a 3.2 million times, shattering the previous record of more than 778,000 set in November 2012 with the election-night post from President Obama.
While the not entirely spontaneous stunt certainly paid off for ABC and Samsung, which was reportedly promised airtime for the Galaxy Note 3 smartphone as part of its $20 million sponsorship and ad buy, they weren’t the only ones to get promotional mileage out of the photo.
Bluewater Productions, fresh off a mention on ABC’s The View for its Female Force: Barbara Walters comic, has announced another comic that virtually guarantees more daytime-television exposure: a biography of popular comedian/talk-show host Ellen DeGeneres.
Set for release in March, Female Force: Ellen DeGeneres aims to chronicle “the highest of highs and the lowest of lows” of her nearly 30-year career, during which time she’s been a comedy-club emcee, stand-up comic, television and movie actress and now, most successfully, the host of an award-winning talk show.
“Ellen DeGeneres is taking the world by storm!” the solicitation reads. “Emmys! Endless accolades! It all seems so easy, but Ellen’s journey to get where she is now was not always a smooth one. She’s felt the highest of highs and the lowest of lows. But through it all, she managed to stay true to herself and prove that she is a female force to be reckoned with!”
The DeGeneres comic, which joins biographies in the Female Force line devoted to figures like Sarah Palin, Princess Diana, JK Rowling and Stephenie Meyer, is written by Sandra C. Ruckdeschel and illustrated by Pedro Ponzo. The cover is by Vinnie Tartamella.