Told in three 48-page issues, each covering a 24-hour period, Memetic follows “the progression of a weaponized meme that leads to the utter annihilation of the human race within 72 hours. The root of this apocalypse is a single image on the internet, a ‘meme’ in the popular sense. A meme that changes everything.”
The meme in question is the hypnotic “Good Times Sloth” (above), which the publisher unleashed last week online. Presumably our world is safe, at least for the time being.
“James Tynion IV is one of the brightest new voices to emerge in recent years, and it’s been a flat-out joy to make a home for his original projects at BOOM!” Editor-in-Chief Matt Gagnon said in a statement. With Memetic, James and Eryk show us the destructive power of the internet, a terrifying look at how imagery and ideas can shape the behavior of our culture.”