Yesterday the eighth and final issue of Geoff Johns and Ivan Reis’s hit event comic Blackest Night came out, and DC has been celebrating its successful conclusion (how about that fold-out spread, huh???) in grand fashion. On Tuesday, DC’s official blog, The Source, hosted an open thread for fans to share their favorite Blackest Night moments and memories. Source blogger and PR guru Alex Segura posted a heartfelt encomium to the series, its spinoffs, and its creators once it wrapped on Wednesday. Today, editor Eddie Berganza contributed a eulogy of his own.
All well-deserved, as far as I’m concerned: Blackest Night clearly worked for its intended audience, myself included. A hook everyone could understand, a huge (and fun!) expansion of the Green Lantern mythos that convincingly roped in characters from the Flash to Lex Luthor to Hawk and Dove, rock-solid art from Ivan Reis, perhaps the most t-shirt-friendly concept in comics history…I had a hoot with this book and its parallel Green Lantern tie-ins as well, and judging from the uniformly positive fan feedback in the comments for Segura’s tribute, I’m far from alone.
Siege #1 was January’s bestselling comic. Written by Brian Michael Bendis and illustrated by Olivier Coipel, it’s the capstone to years’ worth of event-driven Marvel Universe storylines, and the launchpad for a linewide rebranding called “The Heroic Age.” Anecdotally, it’s generated a lot of happy chatter from readers, especially following its gut-wrenching (heh heh) second issue. It’s a major milestone in the Marvel metastory by two of the company’s most popular creators, and it’s literally a chart-topper.
So why, as Marvel Vice President-Executive Editor Tom Brevoort points out, are people saying it’s a flop?
According to ICv2′s sales estimates, Siege #1 sold 108,484 copies. That’s just a hair above the 106,444 copies purchased of the month’s No. 2 comic, DC’s Green Lantern #50, which is the eighth issue of a Blackest Night tie-in arc. Blackest Night proper’s sixth issue sold 135,695, well above the figures for the launch of Marvel’s much-hyped event.
A longer-range comparison makes for grim reading, too. Veteran number-cruncher Marc-Oliver Frisch of The Beat ran down some stats at his blog: