Aiming to cut the fat from the bloated pop-culture extravaganzas, a new creator-branded model for comic conventions is drawing fans to a more curated and unique experience.
For decades, comic conventions have been building up (or “diversifying,” if you prefer) to include television shows, movies, video games, board games, toys, novels, scantily clad models, and new-media companies that used speech balloons in their marketing campaign that one time. Basically they’ve become magnets for any project with an air of geekery, regardless of the lack of any sequential art or cartooning. A number of cons can feel more like a pop-up strip mall in their efforts to be everything for as many people as possible. And con-goers feel it. You really haven’t had the full convention experience if you don’t hear someone grumble how the con used to be about the comics, man. It’s a chorus that seems to attract more voices each year.
Perhaps in response to the growing Grumble Choir, a number of event organizers have been testing more focused conventions branded under a single creator or identity. These conventions bring in vendors, guests and exhibitors that more directly reflect the name on the banners, resulting in a more authentic and cohesive experience. While it’s splicing a niche market to a niche within a niche, it’s also creating a more irresistible ticket item for people within that sub-niche. And those fans coming to see the name they recognize are probably super-fans eager to experience, sample and buy more at a deeper level than the more scattershot crowd under the general geek umbrella.