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Comics A.M. | The graphic novel market, and webcomic economics

Diamond Book Distributors

Publishing | Calvin Reid interviews Kuo-Yu Liang, vice president of sales and marketing at Diamond Book Distributors, about the state of graphic novel sales, the international market, manga and more: “I think we are entering the golden age of selling graphic novels. The demographics and the audience are both broadening. We are lucky that the core readers have stuck with us through the recession. We are finding new readers crossing over from literary, commercial, speculative and genre fiction. Non-fiction graphic novels are doing well. We’re getting more kids and parents (I’ll talk more about that later). I also think the growth of internet shopping has changed the game, because now it is easier than ever to find what you like to read, and get recommendation from fellow readers. The key is still good books. Without them, we don’t have an industry.” [Publishers Weekly]

Publishing | Heidi MacDonald spotlights BOOM! Studios, with a focus on the publisher’s marketing efforts. “The secret to our success to go to the thing that other people haven’t done; it isn’t to go head to head against people, or trying to take their market share away or trying to duplicate their editorial style,” says co-founder Ross Richie. “We’ve had to invent a space in the market place to exist. ” [Publishers Weekly]

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