funfare

Mom! Dad! Buy stuff! A liveblog of FunFare magazine

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FunFare magazine

Wizard CEO Gareb Shamus isn't going to let paltry matters like financial insolvency and an ever-dwindling staff keep him from putting out new magazines. Hence, Wizard Entertainment's latest endeavor, FunFare. According to the PR release, this new glossy mag "takes the humor and consumer focus of Wizard's collector-targeted magazine Toy Fair and expands the focus to the family and general consumer." That certainly sounds like fun, right?

By a unique stroke of luck, we happened to get our sweaty hands (and yes, they are a little sweaty. It is summer after all.) on a copy of the very first issue of FunFare. Taking a page from Christopher Butcher's monthly Previews breakdowns, we thought we'd go page by page through the magazine and jot down our initial impressions. Will it measure up to Wizard's past standards of excellence? Read on and find out ...