General Mills
Comics A.M. | Comic sales climb 19 percent; IDW promotes Goldstein
Justice League #3
Sales | The comic book market was up more than 19 percent in November when compared with the same period last year, with comics up 23 percent and graphic novels up 12 percent. So far this year the comics and graphics novel market is up 1.87 percent versus the first 11 months of 2010. If December cooperates, this could be the first up year for the market since 2008.
DC Comics was once again the top company in terms of market share. The company took six of the top 10 spots on Diamond’s Top 100 Comics list, with Justice League #3, Batman #3, Action Comics #3, Green Lantern #3 and Marvel’s Point One #1 making up the top five comics of the month. Batman: Noel took the No. 1 spot on the Top 100 Graphic Novels list. [The Comichron]
Publishing | IDW Publishing has promoted Chief Operating Officer Greg Goldstein to president, with a focus on new markets and acquisitions. He joined the company in 2008 from Upper Deck. [ICv2.com]
DC, General Mills team to bring Justice League to cereal boxes
Justice League: Unstoppable Forces #1
DC Comics has struck a deal with General Mills to include custom editions of Justice League in specially marked boxes of Big G cereals, The New York Times reports. The partnership is expected to be announced at New York Comic Con.
The publisher is printing a whopping 12 million copies of four Justice League books — “Unstoppable Forces,” “Artificial Invasion,” “Sinister Imitation” and “Breakout!” — featuring a classic roster of Superman, Batman, Wonder Woman, Green Lantern, The Flash and Aquaman. (And they’re in their classic costumes, to boot!) The stories will begin in print and continue online at BigCerealHeroes.com, where you can get a sampling of the four titles.
The 24-page comics, by Scott Beatty, Paul Tobin, Doug Wagner, Joshua Williamson, Christian Duce, Derec Donovan and Bruno Redondo, are 5 inches by 7 inches and ad-free, except for a mention that they’re “brought to you by Big G cereals.” They can be found inside designated boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Trix, Golden Grahams, Reese’s Puffs and Cocoa Puffs.
The DC Comics promotion, which runs through October and November, will be supported with advertising in traditional media, online and through social media.