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‘Justice League’ comics fly back into General Mills cereal boxes


DC Entertainment and Warner Bros. Consumer Products have reteamed with General Mills to include four collectible editions of Justice League in specially marked boxes of Big G cereals, sold in grocery stores nationwide. A fifth issue is available in select boxes of Cheerios available exclusively at Target.

The companies first partnered for the initiative in late 2011, shortly after the publisher relaunched its superhero line with the New 52. For that cereal promotion, 12 million comics were printed. Once again, the stories begin in print and continue online at, where you can get a sampling of the titles.

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Frute Brute and Fruity Yummy Mummy returning for Halloween

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While this may not haven even a tenuous connection to comic books, it’s undoubtedly of the Greatest Cultural Importance and therefore deserving of coverage: General Mills is reviving Frute Brute and Fruity Yummy Mummy, which will take their rightful places alongside the other Monster Cereals Franken Berry, Boo Berry and Count Chocula for Halloween.

Frute Brute (née Fruit Brute) was introduced in 1975, four years after the debuts of Boo Berry, Count Chocula and Franken Berry, but the combination of frosted fruit-flavored cereal and lime-flavored marshmallows apparently didn’t strike the same chord with young eaters, as the brand was discontinued in 1982. According to General Mills, “It is considered by many collectors to be the most sought-after vintage cereal box. (Likely because it was used by movie director Quentin Tarantino in both Reservoir Dogs and Pulp Fiction.)”

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Comics A.M. | Comic sales climb 19 percent; IDW promotes Goldstein

Justice League #3

Sales | The comic book market was up more than 19 percent in November when compared with the same period last year, with comics up 23 percent and graphic novels up 12 percent. So far this year the comics and graphics novel market is up 1.87 percent versus the first 11 months of 2010. If December cooperates, this could be the first up year for the market since 2008.

DC Comics was once again the top company in terms of market share. The company took six of the top 10 spots on Diamond’s Top 100 Comics list, with Justice League #3, Batman #3, Action Comics #3, Green Lantern #3 and Marvel’s Point One #1 making up the top five comics of the month. Batman: Noel took the No. 1 spot on the Top 100 Graphic Novels list. [The Comichron]

Publishing | IDW Publishing has promoted Chief Operating Officer Greg Goldstein to president, with a focus on new markets and acquisitions. He joined the company in 2008 from Upper Deck. []

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DC, General Mills team to bring Justice League to cereal boxes

Justice League: Unstoppable Forces #1

DC Comics has struck a deal with General Mills to include custom editions of Justice League in specially marked boxes of Big G cereals, The New York Times reports. The partnership is expected to be announced at New York Comic Con.

The publisher is printing a whopping 12 million copies of four Justice League books — “Unstoppable Forces,” “Artificial Invasion,” “Sinister Imitation” and “Breakout!” — featuring a classic roster of Superman, Batman, Wonder Woman, Green Lantern, The Flash and Aquaman. (And they’re in their classic costumes, to boot!) The stories will begin in print and continue online at, where you can get a sampling of the four titles.

The 24-page comics, by Scott Beatty, Paul Tobin, Doug Wagner, Joshua Williamson, Christian Duce, Derec Donovan and Bruno Redondo, are 5 inches by 7 inches and ad-free, except for a mention that they’re “brought to you by Big G cereals.” They can be found inside designated boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Trix, Golden Grahams, Reese’s Puffs and Cocoa Puffs.

The DC Comics promotion, which runs through October and November, will be supported with advertising in traditional media, online and through social media.

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