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Comics A.M. | IDW’s ‘My Little Pony’ comics hit 1 million in sales

My Little Pony: Friendship Is Magic

My Little Pony: Friendship Is Magic

Publishing | Sales of IDW Publishing’s My Little Pony comics, in single-issue and graphic novel format but not counting digital, have topped 1 million copies. (It does really well in the iBookstore — there are multiple issues in the Top 10 every week — although it seldom registers on the other digital comics platforms.) IDW’s Ted Adams says this is because it’s such a great comic, but shrewd marketing such as offering a special Scholastic Book Fair edition with a bonus pony figure probably helped a lot. [ICv2]

Digital comics | The motion-comics platform Madefire has secured $5.2 million in funding. In July it announced agreements with four comics publishers — IDW, BOOM! Studios, Top Cow and iTV — and the first IDW comics came out in August. Madefire also has a partnership with DeviantArt. [Publishers Weekly]

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