Booster Gold was introduced in 1986 as a glory-seeking time traveler eager to sign endorsement deals, and in his appearance on The CW’s Smallville wore a costume emblazoned with corporate logos, similar to a NASCAR racing suit. But what if other superheroes followed in Booster’s footsteps?
In his series “Sponsored Heroes,” Roberto Vergati Santos envisions costumed heroes from comics and films if they were getting some sweet, sweet sponsorship money from the likes of Nike, Apple and Coca-Cola (although why a cosmic entity like Galactus, the Devourer of Worlds, would need corporate cash is beyond me).
Some of the results a much better than others. You can see a sampling below, or view the entire series at Behance.
Welcome to “Cheat Sheet,” ROBOT 6′s guide to the week ahead. Below you’ll find a roundup for Marvel’s announcements from South by Southwest, our contributors’ picks of the comics of the week, and the top events to watch for in the next seven days.
It is relentlessly focused on the evocation of nostalgia, to a degree that’s remarkable even among super-comics (a genre that’s built out of nostalgia-evocation), but what is perhaps most interesting about the book is the particular frequency of nostalgia the publishers appears interested in.
Yes, this is a comic book seemingly about other comic books, a comic book like so many other Marvel comic books you’ve already read, but which Marvel comic books, and from which decade? That’s what’s unusual about this particular go-round.
It’s hard to look at the cover and not think of the 1990s.
No longer content with variant-cover schemes, Marvel has upped the ante in its silly cover-gimmick arms race with DC Comics, and come up with an embossed gold-foil cover. There’s a metallic shine to the wrap-around cover (the back of which is really an ad for the second issue), justified in-story by the fact that this is about a robot. That robot, Ultron, like the “AU” and “Marvel” logos, is embossed, so the comic feels special — not just metaphorically, but literally. Run your fingertips all over it with your eyes closed; yeah, this isn’t your typical issue of Avengers!
Matt Fraction said at the Emerald City Comicon this weekend that he’ll write an issue of Hawkeye about sign language when the character once again has his hearing damaged. That’s pretty cool.
Now it might seem wrong to wish hearing loss on anyone, even a fictional character, but it’s the latest in a series of cool moves by Marvel. If you’ve been following along, you know that last week Marvel and hearing aid makers Phonak kicked off a poster campaign aimed at hearing-impaired kids who feel awkward about wearing hearing aids. That poster campaign came about after a mom, Christina D’Allesandro, reached out to Marvel last May because her son refused to wear his hearing aid. He said superheroes don’t wear them, and his mom was hoping Marvel could point out one who did.
“Tom Brevoort brought up Hawkeye’s loss of hearing back in the ‘80s, which spurred me to send a shot of the West Coast Avengers #1 cover to Christina, suggesting that she tell Anthony that not only do superheroes definitely wear hearing aids, but that he could be an honorary Avenger if he wore his,” Marvel Editor Bill Rosemann told me last year.
Welcome to the very last Food or Comics. Next week our new-release picks will take a different format, but this week we’re still talking about what comics we’d buy at our local shop based on certain spending limits — $15 and $30 — as well as what we’d get if we had extra money or a gift card to spend on a splurge item.
Let’s be honest, if I had $15, I’d make sure that Batman Incorporated #8 (DC Comics, $2.99) was first on my list. Not because of any controversy — I’ve been enjoying the series all along — but because I’d be worried it’d sell out if I waited. I’d also grab two Dynamite books: Jennifer Blood #23 and Masks #4 (both $3.99); Al Ewing has done just insane, amazing things on the former, and the Chris Roberson/Dennis Calero team on the latter is just killing it.
If I had $30, I’d find myself time traveling to all the weeks prior in which I didn’t use all $30 to borrow a dollar from past-me, just so that I could get Showcase Presents Justice League of America, Vol. 6 (DC Comics, $19.99), which takes the series firmly into the 1970s and brings the team face to face with villains including the Shaggy Man, Amazo and countless other favorites of my childhood.
Should I have some splurging left in me after that nostalgia-fest, I’d likely go for the Judge Anderson: PSI Files, Vol. 3 collection (Rebellion, $32.99), which picks the series up just after I’d dropped off the 2000AD radar for awhile, and hopefully gives me the chance to get back into the character, now that I am firmly into Thrill Power again.
I didn’t talk about the first issue of the new, more NOW! Secret Avengers last week for a few reasons: First off, I try to keep things positive as I can here at The Fifth Color; I can’t say I always succeed, but being fair is good goal to shoot for. Secondly, I would have wanted to talk about the ending of Rick Remender’s run on the title way more than Nick Spencer’s new gig. Seriously, how amazing was that last issue? Remender really pulled out all the stops on his fascinating robot revolution and really made me sit up and take notice toward the end despite what was more of a expositional start. I hope he has time to come back to his philosophical super-science take on man vs. machine, but I’m guessing it’ll be awhile before Deathlok is back under his employ. Then again, the Uncanny Avengers are specifically the “non-discriminatory: Avengers group, so maybe Deathlok will be sneaking into a few more pages- and see? I told you.
Lastly, it was the day after Valentine’s Day and I am a huge sap.
Thankfully, the esteemed Michael May was dashingly handsome enough to compare the new NOW! Nick Spencer spy story with the similarly cast new storyline in Kelly Sue DeConnick’s Avengers Assemble. Comparing their sp-ytastic stories against one another, it was easy to see where one had suceeded at being a movie-like throwback to secret agent action and where one sadly failed.
Below, I’m going to talk about how Secret Avengers drew the short straw in comic storytelling and how that cool new ‘indy look’ for Marvel comics can fall flat on it’s face. Join me, won’t you?
WARNING: We’re talking about Secret Avengers #1 and Winter Soldier #14, so grab your copies and read along!
Last year was a good one for spy fans. We got new Bond and Bourne movies, Homeland continued to be a much-discussed television series, and films like Argo and Zero Dark Thirty proved that espionage films can also be art. Even The Avengers got in on the spy action by playing up S.H.IE.L.D. and the spy backgrounds of Black Widow and Hawkeye. Spies aren’t going away either, not with the recent debut of The Americans and a bunch of spy movies in the works, including a couple of John le Carré adaptations and a big-screen take on the video game Spy Hunter.
Borrowing from its 2012 cinematic blockbuster, Marvel is letting the spies infiltrate its comics, too. That was especially noticeable last week with the simultaneous release of Secret Avengers #1 and Avengers Assemble #12, each featuring Black Widow and Hawkeye in an espionage adventure with superpowers. But as alike as they were, each came at the idea from a wildly different angle and achieved results that were just as dissimilar. One was awesome. The other, not so much.
Welcome to What Are You Reading?, where the Robot 6 crew shares their picks for who we think should play a young Han Solo. Of course, we unanimously chose Nathan Fillion, so instead we’ll talk about what comics we’ve been reading. Joining us today is special guest Tim Lattie, the creator of Night Stars. Tim is currently running a Kickstarter to raise funds to publish it, so head over there and check it out.
To see what Tim and the Robot 6 crew have been reading, click below.
The “I Heart Hawkeye” shirts come in assorted colors — black, gray or white for men, and black, pink or white for women — and in sizes ranging from small to XXXL. They’re $25 for men, and $20 for women. Presumably a “You Dead Now, Bro” shirt will follow soon.
You check out the designs, and Aja’s full cover for Issue 9, below. Hawkeye #7 is on sale now.
“Comics can do a lot to be more accessible. A whole lot of that is — well, there’s this sort of weird arc over the last 20 years of thinking that these things would never be collected, and that we were writing exclusively for 36-year-old men who read comics every week. At this point, I think the price point is at such a place and the content is at such a place that we can’t afford to do that anymore. I think Issue 788 of whatever book wouldn’t be a problem at all if Issue No. 788 was written in a way that was satisfying to new and old readers alike. I think it’s really difficult to do, but I think it’s possible. I think we as an industry fell into this pattern of not caring about new readers anymore. There’s a way that you can do it that isn’t the clumsy, awkward way that it used to be done where characters refer to themselves in the third person, thinking back on who they are and how they came to be. You don’t have to write every comic as if it’s the first comic someone’s ever read, but you do have to write as though you would like new people to read your comic — which is kind of what Hawkeye is all about. How clean can I make this? How much like The Rockford Files can you go? It’s not a show like Lost where you have to see it every week, or a show like The Wire where you really have to watch and pay attention closely every week. Rockford had a setup, then a riff, and that is very much how superhero comics are nowadays. So there’s no reason that we should be exclusionary. People love it. I mean, Avengers is the third biggest movie of all time. It hits a cultural sweet spot. It’s just that comics need to get better at not being so … comic-y.”
Publishing | The X-Files is in the headline, but this interview with IDW Publishing Editor-in-Chief Chris Ryall covers a lot of ground, including the logistics of continuing a defunct TV franchise as a comic, the standouts among IDW’s young creators, and the challenges of being a comics writer. [Hero Complex]
Publishing | Alvin Lu has left his position as executive vice president of the manga publisher Viz Media. Lu had been at Viz for 13 years and was one of the top executives in the company, reporting directly to CEO Hidemi Fukuhara. [ICv2]
Comics | The graphic novel Metro, once banned in Egypt, is available in Cairo once more. [The Comics Reporter]
Welcome to Food or Comics?, where every week we talk about what comics we’d buy at our local comic shop based on certain spending limits — $15 and $30 — as well as what we’d get if we had extra money or a gift card to spend on a splurge item.
If I had $15 this Wednesday, it’d be all Image for me – starting with Nowhere Men #3 (Image, $2.99). The Beatles as a scientific supergroup, through the lens of Dr. Strangelove? Let’s do this. I’ve been a big fan of Nate Bellegarde for a while, and this book finally seems to capture what’s unique about him – his comedy, his stark scientific acumen, and his humanism. After that I’d get Glory #32 (Image, $3.99). Beautiful cover by Ricken here, and reads like a great manga building up to some epic battle. After that I’d get Brian Wood and Ming Doyle’s Mara #2 (Image, $2.99). I tried to hold back my expectations before reading Issue 1, and I was blown away – so now Issue 2 has something to prove. Finally, I’d get Invincible #100 (Image, $3.99) (Cory Walker’s cover, if you want to know!). I’ve said it before, but I’ll say it again: I think Invincible is better than The Walking Dead. No need to compare the two really, though, because no matter how you cut it, this series is great … and what Kirkman and Ottley have planned for the 100th issue looks to be unique – both for the promised deaths and the promise of seeing what could have been had Mark Grayson chosen differently.
If I had $30, I’d make up for lost time and get Brian Ralph’s Cave-In (Drawn & Quarterly, $14.95) . I’m reticent to admit this, but I’ve never read this book. I loved Daybreak, but never found a copy or the motivation to seek out more … but this Wednesday that will change.
For splurging, I already have most of this in the single issues, but I can’t help but splurge on the new collection X-Men: Mutant Massacre (Marvel, $34.99). This was my first crossover in comics, buying back-issues before I discovered events like Crisis on Infinite Earths and Secret Wars. In my rose-colored glasses, it’s an ideal crossover for not being too overbearing and relating to a conflict or situation that isn’t superhero-specific. Love the Morlocks, love Uncanny X-Men and the associated books around this time, so I’m buying this and spending an evening enjoying it all over again.
Business | In a surprise announcement, Kevin Tsujihara was announced Monday to succeed Barry Meyer as CEO of Warner Bros. Entertainment, the parent company of DC Entertainment. The 48-year-old Tsujihara, who has been with Warner Bros. since 1994, was named in 2005 as president of the Home Entertainment Group, overseeing the company’s home video, digital distribution, video games, anti-piracy and emerging technology operations. He was chosen as CEO over Bruce Rosenbaum, president of Warner Bros. Television, and Jeff Robinov, president of Warner Bros. Pictures (under which DC Entertainment is placed in the corporate structure). [The Hollywood Reporter]
Hello and welcome to What Are You Reading?, where the Robot 6 crew shares their picks for the Royal Rumble … I mean, talks about what comics we’ve read recently. Today our special guest is Landry Walker, writer of Danger Club, Supergirl: Cosmic Adventures in the Eighth Grade, Batman: The Brave and the Bold, Little Gloomy, Tron and more.
To smell what Landry and the Robot 6 crew are cookin’, click below.
“The main characters are Wiccan and Hulkling, a young gay couple who have inspired a lot of love and a lot of NSFW Tumblr art. There’s also Kid Loki from my last book, Miss America and a female Hawkeye. Plus there’s Noh-Varr, who’s sort of an alien hipster. The way some kids are obsessed with Japan, he’s obsessed with Earth. David Bowie was the primary influence on Noh-Varr, specifically The Man Who Fell to Earth, a splash of Ziggy and a lot of lithe sexuality. Now Bowie’s back too. On any scale I care about, Bowie is a superhero.”
– writer Kieron Gillen, explaining Marvel’s new Young Avengers to readers of The Guardian