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If My Little Pony can have a large, devoted male following, then why shouldn’t Hello Kitty?
It may be because, even after 40 years, many people still considering the adorable little merchandising juggernaut too feminine. However, Anime News Network reports Sanrio is hoping to change that with the Hello Kitty Men Project.
Launched Wednesday with a six-day exhibit at the department store Hankyu Men’s Tokyo, the initiative boasts the tagline “Sorry to keep you waiting, boys.” The goal is to put an end to the gender stereotype, and convince men that it’s OK to like Hello Kitty — and to buy her products.
Over the past four decades, Hello Kitty has planted her flag on the worlds of toys, fashion, animation, music, video games, comic books, restaurants and even home appliances. And next the adorable Japanese bobtail/merchandising juggernaut is setting sail for new waters: conventions.
As part of the character’s 40th-anniversary celebration, owner Sanrio is staging the first-ever Hello Kitty Con Oct. 30-Nov. 2 in Los Angeles. Held at the Geffen Contemporary at the Museum of Contemporary Art, the four-day event will feature lectures, panels, workshops, exhibits, a pop-up shop, a tattoo parlor, parties, an arcade and, of course, plenty of exclusives.