As the title suggests, the 28-year-old campaign features celebrities, ranging from Bill Cosby (who appeared on the very first poster) and Bill Gates to Oprah Winfrey and the stars of The Hunger Games, with books in an effort to encourage reading. Watchmen star Jeffrey Dean Morgan previously appeared with a copy of the Alan Moore-Dave Gibbons book, while Hugh Jackman was shown with … The Man in the Moon.
Here’s the text accompanying the Cavill poster on the ALA website: “Born in the United Kingdom, actor Henry Cavill has already made quite an impact in both film and television. Henry made his feature film debut in The Count of Monte Cristo and went on to star in Tristan & Isolde, Woody Allen’s Whatever Works and, most recently, as Theseus in Immortals. On the small screen, Henry appeared on the Showtime series “The Tudors” for four seasons. This summer, audiences will see Henry star in Man of Steel when it flies into theaters on June 14. In preparation for this epic role, Henry delved deep into original source material, reading hundreds of Superman comics.”
Available for $16, the 22-inch by 34-inch poster is featured on the cover of the ALA Graphics summer catalog, arriving this week. Director Zack Snyder’s Man of Steel opens June 14.