Also received a press release from BOOM! in my in-box tonight … apparently their staff is working at Meltdown Comics in Los Angeles every Wednesday in January. “Some of the best times I had growing up came from hanging at my LCS on new comic book day. We just thought what better way to support the release of HEXED than spending our Wednesday evenings helping out at Meltdown?” reads the quote from Chip Mosher. “And hey, who doesn’t like to get paid to hang out at comic book store?”
And meet celebrities like M.F. Grimm:
Yesterday Mark Waid, editor-in-chief of BOOM! Studios, announced via a YouTube video that BOOM! would post full issues of their Hexed mini-series on MySpace the same day the book was released in stores, just like they did with the North Wind mini-series a year ago. As I was already talking to Chip Mosher, their sales and marketing guy, about several other things going on with BOOM! when the video was released, I was able to sneak in a few questions about the promotion as well.
My thanks to Chip for his time.
JK: Last year BOOM! put the complete North Wind mini-series up on MySpace Comic Books, with each issue going up on the day it hit retailers’ shelves. And now you’re doing it again with HEXED. Why did you choose HEXED, versus any of your other titles?
Chip: Right time. Right place. Right book.
Personally, I see Hexed as one of the books that is kicking off BOOM! 3.0. I consider Mark coming on board as E-i-C as BOOM! 2.0 — where he spearheaded the stabilizing of the line-up and built up editorial. I look at this next year as BOOM! 3.0 — where the promise of Mark Waid as E-i-C is realized in full. The team here at BOOM! is running on all cylinders. You’ll see a whole host of books coming out of BOOM! in the next year, shepherded by Mark and the editorial team, that will just rock your socks off.
Via a video from editor-in-chief Mark Waid, BOOM! Studios announces that they’re putting each issue of the mini-series Hexed up on MySpace the same day each issue is released in stores:
This is similar to the promotion they did last year for North Wind. Many retailers were upset over that promotion, specifically because they didn’t know about it before they placed their orders for the book. You can read some of their reactions here.
So is BOOM! doing things differently from last time? Here’s Mark Waid again, with more details on some promotional offers for retailers … he notes the book is completely returnable and the top 500 retailers in the country will receive five free copies:
Check back tomorrow for a Q&A with Chip Mosher on this and other BOOM!-related topics. The first issue will be up on MySpace Comics tomorrow at 11 a.m. Pacific.