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Just like the Avengers might call in Iron Man for air support, Disney is counting on Ol’ Shellhead to rescue its struggling Hong Kong theme park.
The entertainment giant has announced the 2016 opening of the Iron Man Experience at Hong Kong Disneyland, the first ride based on a Marvel character since Disney purchased the company in 2009. According to The New York Times, analysts place the project’s price tag at about $100 million.
Located in the Tomorrowland area, it will be based within part of the Stark Expo, which will apparently feature something akin to the Hall of Armor on display at Disneyland in Anaheim, California (although presumably more robust). There will also be a gift shop and photo pavilion, but the big draw is the thrill ride that employs next-generation simulator technology to send visitors into action with Iron Man.
A recent announcement by the Hong Kong government that the city’s struggling Disneyland will expand with a Marvel superheroes area appears to have been premature.
“We haven’t confirmed anything about it as yet,” Disney Parks and Resorts Chairman Tom Staggs told The Wall Street Journal. The Marvel plans are being characterized as only part of the “potential options” for an expansion of the seven-year-old theme park.
Fans who have been hoping to see Spider-Man and the Incredible Hulk in a Disney theme park ever since the entertainment giant purchased Marvel in 2009 will finally get their wish — in Hong Kong.
According to The Wall Street Journal, Hong Kong Financial Secretary John Tsang announced the seven-year-old Hong Kong Disneyland will add a Marvel superheroes area as part of its expansion program. Jointly owned by the government and Disney, the resort now has six themed areas: Main Street, U.S.A., Fantasyland, Adventureland, Tomorrowland, Grizzly Gulch and Toy Story Land.