When we wrote last week about Hyundai’s offbeat cross-promotion with Robert Kirkman’s Skybound imprint to celebrate the 100th issue of The Walking Dead, we knew it involved a sweepstakes to win an Elantra GT — we just didn’t know which Elantra GT. No, it’s not the customized zombie-proof car with deadly cowcatcher that Kirkman discussed in the video (so push those commuting fantasies out of your had). It’s actually — well, if not better then arguably more macabre.
It turns out the sweepstakes winner will be the proud owner of an Elantra GT hatchback (above) wrapped in Charlie Adlard’s cover art for the landmark 100th issue. Yes, the one that features Rick Grimes standing amid the corpses of every prominent character who’s died in the series to date. So when you lift the latch on the driver’s door, you’ll be … pulling a piece of Jim’s skull? It’s probably best not to think where the gas tank is …
Although we caught glimpses of the Kirkman-designed Hyundai Zombie Survival Machine last week, you can now get a better look below. Or, if you’re attending Comic-Con International next month, you can see the real thing.
As part of The Walking Dead‘s 100th-issue celebration, Robert Kirkman’s Skybound imprint has teamed with Hyundai for an Elentra GT sweepstakes that’s being marketed with a four minute-plus video interview in which the writer discusses surviving a zombie plague and (of course) designing a car for life after the apocalypse.
“I’m generally a good person, but I would not want to be eaten by zombies,” Kirkman confesses, “and I would probably do next to anything to keep that from happening – and I have next to no skills. I mean, in the apocalypse I’d be going from group to group going, ’Do you need anyone to write comic books for you?’”
It’s an interesting, if somewhat odd, bit of promotion that does double duty as a nice showcase for the writer, who while devising a Road Warrior-style modified Elantra GT fit for the bleak world of The Walking Dead, praises George Romero, sorts through art in his office, and offers insight into post-apocalyptic living.
The car depicted in comic form in the video, and in the screen shots below, will be on display next month at the
Hyundai Undead Future US booth at Comic-Con International in San Diego.