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From last summer’s “I Am An Avenger” campaign rolling out the “Heroic Age” era members of the flagship team to DC’s recent Flashpoint teasers with simply a logo and some text. Image Comics has even taken part in this trend, with not-so-subtle jabs at it in the parody “I am A Guardian” with characters like Gary Popper, and the month-long string of teasers hyping the upcoming Butcher Baker series.
They’ve become a well-worn tool in every comic publisher’s marketing toolkit — and with good reason. A well-crafted teaser sparks the minds of the comic-buying public’s imagination, much in the same way as a good cliffhanger at the end of an issue would. And better yet, they don’t really have to spend anything to circulate these promos; comic websites large and small, including ours, snap them up and readers seem to follow suit. You could call them advertisements, but “advertisement” means a paid announcement, and these are more like flyers solicited through the comics sites.
But why are they so popular? We asked the experts — the people that are using them — to find out.
This Wednesday will see the release of the third issue of writer Roger Langridge and artist Chris Samnee‘s Thor: The Mighty Avenger. Anyone reading our weekly What Are You Reading column knows how much I’ve praised the first two issues. Samnee and I spoke briefly at this past June’s HeroesCon and from there an email interview came together. In addition to Thor, we discuss some of Samnee’s past work as well as his upcoming collaboration with writer Jim McCann on I Am An Avenger 1. Earlier today, CBR posted a five-page preview to Thor: The Mighty Avenger 3.
O’Shea: What’s the most enjoyable aspect of working from a Roger Langridge script?
Samnee: Roger’s scripts are really funny – I laugh out loud when I read them! I love the humor as well as his ability to tell quiet, emotional moments. Since Roger’s also an artist, he’s really good with pacing and page turns as well. And the scripts have a very silver-age feel, which is right up my alley.
O’Shea: I keep re-reading Thor: The Mighty Avenger 1 trying to figure out what my favorite scene was–and I can ‘t decide if it’s when we first see the Rainbow Bridge on page 2; or the first scene where Thor smiles. Was the smiling Thor a character suggestion from Langridge or was that your idea?
Samnee: The smile was in the script. Roger made clear right from the outline for the book that this Thor smiles and enjoys himself. For me, that was one of the most enjoyable aspects of the book, as an artist and a reader of comics. I’ve worked on a lot of heavy books – it’s a nice change of pace to be on something a bit lighter, a comic where the characters are having fun.