DC’ Comics’ big announcement last week revealed the digital comics territory has broken out from the in-app fences. The publisher no longer has to hope potential readers makes their way to the comiXology app or the DC Comics app within Apple’s iTunes app store. Now they just need to get to Apple’s iBookstore, Amazon’s Kindle and Barnes & Noble’s NOOK, and search. In one big move, DC has shortened the distance between itself and a potential audience. It may seem like a small hurdle, but in the Internet age of easy distractions, it’s an important and savvy move that’s likely to have a number of effects.
If other publishers follow suit, and I believe it’s all but guaranteed they will, DC has prevented digital comics from repeating the near-monopoly trap that exists in print with Diamond Comic Distributors. comiXology’s comparable dominance of digital distribution has been good for the growth and establishment of digital as a viable channel that doesn’t threaten but in facts supports print. However, it’s too limiting in the long term. By adding the three leading e-book readers to the options of the comiXology apps, it keeps competition alive. It could even help in bringing digital comics pricing more in line with other digital books, which tend to be cheaper instead of matching print. The digital/print pricing parity with comics is frequently cited as a breaking point for people considering digital.
DC Comics is expanding its digital reach by making its full line of periodicals available for download from Amazon’s Kindle Store, Apple’s iBookstore and Barnes & Noble’s Nook Store.
With the move, which begins today, DC becomes the only comics publisher to offer its line of titles across all major e-bookstore platforms. The company previously had sold digital editions of its monthly comics exclusively through comiXology.
“We were the first to offer our entire comic book line same-day digital and now we are the first to offer fans the convenience of multiple download options,” Co-Publisher Jim Lee said in a statement.
When Apple’s much-anticipated iPad launches in the United States on April 3, the media slate’s highly organized e-book application will feature “Comics & Graphic Novels” among its top-tier categories, Forbes.com reports.
Citing findings by the Busted Loop mobile media research firm, the website states that Apple’s iBookstore will designate about 20 main categories, including “Fiction & Literature,” “Reference” and “Cookbooks.” Below those will be more than 150 sub-categories; “Manga” will fall under the comics section.
The iBookstore content sales and delivery system is viewed as a major selling point of the iPad, but until today it had been unclear how much an emphasis might be placed on comic books.
When the iPad was unveiled in January, Apple announced it had partnered with five publishers to produce content for the iBookstore: HarperCollins, Hachette Book Group, Macmillan, Penguin, and Simon & Schuster. All of those houses have imprints that publish graphic novels or manga (for instance, Hachette’s Yen Press imprint publishes Twilight: The Graphic Novel and Yotsuba&!, while Penguin’s Puffin division produces a line of literary adaptations). Macmillan and Simon & Schuster are also major book-market distributors of graphic novels by other publishers but there’s been no mention of whether those agreements could extend to the iBookstore.
More publishing partners are expected to be added after next month’s launch.