So anything interesting happen yesterday? Oh, yes, that’s right. Even the aftermath of Superstorm Sandy wasn’t enough to delay the big announcement any longer: Star Wars is now the newest crown jewel of the House of Mouse. The announcement was made a day after plans were revealed to merge two of the world’s biggest book publishers, Random House and Penguin. The two events, while occurring independent of each other, have all sorts of implications both specific and more broad.
Disney’s purchase of Lucasfilm started a lot of people talking, and considering the legacy of Star Wars, it’s only natural. With George Lucas out as director and Star Wars transitioning into something akin to the James Bond franchise, don’t get your hopes up for a return to the sensibilities of the original Star Wars movie. The word “family” was used six times to describe the space opera in the press release and subsequent statements, sending a strong signal that what we’ve gotten most recently is what we’ll get for the foreseeable future. Kathleen Kennedy was hand-picked by Lucas to succeed him as head of Lucasfilm and brand manager of Star Wars. Between her and Lucas’ role as creative consultant, they’ll ensure Star Wars retains something for the kids, which isn’t necessarily a bad thing in and of itself, except for when it manifests itself in the form of Jar Jar Binks and other cartoon aliens with vaguely racist accents. In addition to the two- to three-year cycle of Star Wars films, there are plans for a TV presence and an expanded presence at Disney theme parks.