Digital comics is still a small business, but it is growing fast. comiXology launched its Comics iPhone app in July 2009 with 80 titles, many of them small indie comics. Last week alone, they added 150 new titles, and the week before, it was over 200. The app is now multi-platform, with iPad and web-based readers and Android on the way. Like any new company, they have had growing pains, and one complaint has been that smaller publishers can’t get their comics onto the app. Two weeks ago, CEO David Steinberger announced that comiXology would make its development tools available to individual publishers so they can prep their comics themselves and speed up the process. It seemed like an opportune moment to talk to Steinberger about the new program, the logic of in-app purchases, why he has a separate Walking Dead app, and the potential for comics as they expand into the digital space.
Brigid: Why is the developer tools program offered by invitation only?