Just like the Avengers might call in Iron Man for air support, Disney is counting on Ol’ Shellhead to rescue its struggling Hong Kong theme park.
The entertainment giant has announced the 2016 opening of the Iron Man Experience at Hong Kong Disneyland, the first ride based on a Marvel character since Disney purchased the company in 2009. According to The New York Times, analysts place the project’s price tag at about $100 million.
Located in the Tomorrowland area, it will be based within part of the Stark Expo, which will apparently feature something akin to the Hall of Armor on display at Disneyland in Anaheim, California (although presumably more robust). There will also be a gift shop and photo pavilion, but the big draw is the thrill ride that employs next-generation simulator technology to send visitors into action with Iron Man.