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In 2010, a time when the Star Wars prequels still lingered as a bitter aftertaste, Cliff Chiang created a set of posters that embraced both the franchise’s classic characters and the imagery of World War II-era propaganda campaigns– right down to the Empire’s version of “Loose lips sink ships.”
Now fast-forward four years, to a time when fans eagerly search for even the smallest details about director J.J. Abrams’ Star Wars: Episode VII, which will not only launch a new trilogy, but a new era. The latest scrap of information from the film’s set comes courtesy of veteran producer Frank Marshall — husband of Lucasfilm President Kathleen Kennedy — who tweeted a photo of the warning that greets visitors at Pinewood Studios: Chang’s poster that oh-so-gently reminds us, “Loose Lips Bring Down Starships.”
Director J.J. Abrams will undoubtedly receive a lot of unsolicited advice about Star Wars: Episode VII, on which hangs the future of the blockbuster franchise and the hopes and dreams of countless fans, but none will likely be as succinct and stylishly rendered as “Dear J.J. Abrams” (or, “4 Rules to Make Star Wars Great Again”).
Produced by Prescott Harvey with the creative agency Sincerely, Truman, this love letter to A Galaxy Far, Far Away manages to capture much of what made the first three films so special, why the others were so … well, terrible, with just four rules. However, there was at least one more that didn’t end up in the video.
I’m not sure what I enjoy most about DustFilms Originals’ shot-for-shot recreation of the Star Trek Into Darkness trailer, the musical score created by voices — BRAAAAAAM! — the exaggerated eyebrows on the Chris Pine/James Kirk analog, or the choice of a hair salon as a stand-in for the bridge of the Enterprise (with trademark J.J. Abrams lens flares, no less). Too many choices! You can watch the recreation, and a side-by-side comparison with the original, below.
If some of the players, or the approach, look familiar, it’s because the same folks were behind the homemade Man of Steel trailer that made the rounds in December. This one’s better, though.