I have to imagine there were almost as many forehead-slaps as high-fives in the room at the meeting where someone suggested DC Comics devote their next weekly comic to the Batman franchise. There had to be as many people thinking, “Why didn’t I think of that?” as there were people saying, “Good thinking!”
“More Batman” has rarely been a bad business decision for the publisher, and not only is the franchise carrying more than its fair share of the 52-ish books that make up the DCU line, the Scott Snyder/Greg Capullo flagship title continues to perform at crazy-high numbers. So why not produce another Batman book, and rather than sticking it in a corner of the franchise, far from the main book, the one that seems to “count” the most, why not tie it closely to Snyder’s book? And hey, why not ship the thing weekly? Again, high fives!
I really love weekly comics, although the format has some pretty unique pressures, which we’ve seen play out various ways as DC has tried different routes over and over to get to weekly comics, with no two efforts—52, Countdown, Trinity, Wednesday Comics, and the bi-weeklies Brightest Day and Justice League: Generation Lost—really being produced in quite the same way.
The most obvious pressure is that getting these things to ship on time like clockwork often means sub-par art, so as much as I was personally looking forward to Batman Eternal, I was frightened as much as disappointed to see the art starting out bad; this was, after all, the issue that should be the best looking.