Jeffrey Baldwin Archives - Robot 6 @ Comic Book Resources
Reconsidering its decision, DC Entertainment will allow Superman’s iconic S emblem on a statue memorializing a 5-year-old Toronto boy who died in 2002 following years of abuse by his grandparents.
“We are honored by the relationship that our fans have with our characters, and fully understand the magnitude of their passion,” a company spokesperson said in a statement released this morning. “We take each request seriously and our heartfelt thoughts go out to the victims, the family and those affected. DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance. After verifying the support of appropriate family members, DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to feature the Superman S Shield.”
What was likely viewed by DC Entertainment as a prudent — even standard — legal decision has snowballed into wincingly bad PR for the company, which now faces headlines like “Comic publisher blocks Superman logo on statue of murdered Toronto boy.”
The Canadian Press reports DC has denied permission for the trademarked “S” emblem to be engraved on a memorial statue for 5-year-old Jeffrey Baldwin, who died in 2002 of starvation and septic shock after years of abuse by his grandparents.