Jeremy Atkins Archives - Robot 6 @ Comic Book Resources

Robot 6 Q&A | Dark Horse’s Jim Gibbons on moving from marketing to making comics

Jim Gibbons and Hellboy, as drawn by Dan Hipp

Earlier this year Jim Gibbons, publicity coordinator for Dark Horse Comics, made the jump from the publicity side of the business to the creative, as he became an assistant editor for the publisher. Old habits are hard to break, though, so when he emailed me recently to suggest a few possible interview subjects he’s been working with in his new role, I thought I’d see if he’d be interested in answering a few questions about his new job.

We spoke with Gibbons, who is also a Wizard Magazine alum, about his move to Dark Horse back in 2009, so catching up with him again about his new role seems to bring everything full circle. My thanks to Jim for agreeing to answer my questions.

JK: When did you start working for Dark Horse, and what were you hired to do?

Jim: I was hired on as a publicity coordinator in 2009. In fact, Sean T. Collins interviewed me about being hired by Dark Horse for Robot 6 way back when! As a publicity coordinator, I was responsible for arranging stories (interviews, previews, artists process pieces, etc) with a number of different online outlets and just generally doing everything in my power to get coverage for Dark Horse projects both big and small. I was (Still am!) a massive comics fan, so making it my business to learn the ins and outs of numerous different comics and graphic novels in order to promote them properly was a pretty fun way to make a living. At a certain point, putting in a lot of effort to increase the amounts of online publicity Dark Horse was getting on top of my passion for these projects and comics in general gained me some recognition by folks like Dark Horse president/publisher/head honcho Mike Richardson, VP of marketing Micha Herschman, senior managing editor Scott Allie, editor Sierra Hahn and my old boss, the director of publicity, Jeremy Atkins and the prospect of moving over to editorial was put on the table. (A big, big thank you to those fine folks, by the way! Especially Scott Allie and Sierra Hahn—many, many thanks!) I excitedly confirmed I’d love to move to the editorial department and when the stars aligned, I was transitioned from one dream job to the next!

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