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BOOM! offers rare Joe Jusko variant cover as retailer incentive

Offering “incentive” covers to retailers for ordering a certain quantity of a comic isn’t new, but BOOM! Studios is putting a bit of a twist on it for their new ongoing series Outcast — a limited run cover by Joe Jusko that BOOM! founder and CEO Ross Richie estimates will have a print run of around 40 copies. The book already comes “slabbed,” so to speak, as a CGC-graded 9.8 edition. Retailers have to order 200 copies of the book to get one.

“Measuring this against the promotions we did for the Stan books with incentive covers, we estimate that at most there will be 40 copies of this book on the market,” Richie said. That’s a very low print run from a company of BOOM!’s size, and, as Richie points out, “It would certainly be the lowest print run item and hardest to find comic for Joe Jusko in a 30 year career that he’s had.”

Now I’m not one who buys comics in the hopes that they’ll be worth something or to seal them in plastic, but I could see that if you were a hardcore Jusko fan this might be something you’d be interested in. It’s also worth noting that the regular comic itself costs a buck, meaning a retailer would have to spend $200 retail (i.e. before their discount with Diamond) to get a copy.

The first issue arrives in December from writer Michael Alan Nelson and artist Matteo Scalera, with regular covers by Liam Sharp, Cary Nord, Alé Garza and Trevor Hairsine. It’s a fantasy book about a warrior king who is killed in battle and resurrected as one of the walking dead — “an outcast with only one purpose: to restore his lost soul!”


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