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With the departure of Vertigo Executive Editor Karen Berger, speculation has been rife that DC Comics may be closing the door on its nearly 20-year-old mature-readers imprint. Not so, say the publisher’s Senior Vice President of Sales Bob Wayne and Vice President of Marketing John Cunningham.
They’re the two who make the rounds of comics news sites each month to frame DC’s direct-market sales performance, and in their conversation with Comic Book Resources they even managed to sound cheerful about the November chart, in which Marvel had eight of the Top 10 titles.
So take this any way you like, but when asked by ICv2.com about the future of Vertigo, they were pretty upbeat. Here’s what Cunningham had to say:
DC Comics is certainly in no hurry to quash rumors that celebrated Batman writer Scott Snyder is working on a Superman series that would tie into Warner Bros.’ Man of Steel. In fact, company executives appear to be encouraging the whispers — even if they stop just short of confirming them.
Rumblings of a possible Superman comic teaming Snyder with artist Jim Lee arose late last month out of Fan Expo Canada, and followed the publisher over the weekend to Baltimore Comic-Con, where DC’s Senior Vice President of Sales Bob Wayne is said to have sidestepped questions on the subject. But in ICv2.com‘s monthly Q&A with Wayne and Vice President of Marketing John Cunningham, the duo was a little more forthcoming. A little.
Asked to confirm that Snyder will tackle a Superman: Man of Steel series in 2013, Wayne replied, “I certainly won’t confirm that, but I will say that it is reasonable to assume that given the release of Man of Steel next summer, we will come up with a publishing program that will both augment and take advantage of that opportunity.”
If that weren’t clear enough, Cunningham added, “I think that ]a Scott Snyder Superman series] would be great. I’d read that.”
Clearly, DC thinks a lot of people would. With Zack Snyder’s franchise reboot opening June 14, 2013, the publisher still has plenty of time to announce a new series — y’know, if there is one.
Publishing | Bob Wayne, DC Comics’ senior vice president of sales, and John Cunningham, vice president of marketing, discuss May sales figures, which show the publisher edging closer to Marvel in market share and Batman topping Justice League. Wayne also explained why DC won’t change its practice of publishing collected editions first in hardcover, then as inexpensive paperbacks: “While certain titles do get a deluxe or an Absolute Edition at some point, we think our retailer would be leaving a lot of money on the table if we didn’t give consumers the chance to buy hardcovers first on select titles. The sales we are having in both channels on Batman and Justice League in the month of May indicate that we don’t have that many people waiting the trade, looking for that cheaper edition. A lot of people seem to want a nice durable hardcover and we plan to follow this model for the foreseeable future.” [ICv2]
Piracy | Manga scanlators (and proprietors of other bootleg comics sites, such as HTMLComics.com) have argued that reading manga on their sites is no different from checking it out of the library. Librarian and graphic novel expert Robin Brenner explains why that just isn’t so. [About.com]