Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
Graphic novels | Five volumes of The Walking Dead made the November BookScan list of the Top 20 graphic novels sold in bookstores. As ICv2 points out, the fact that the first volume is still charting (at No. 13) bodes well for the series, as it means new readers are continuing to come in. The latest volume of Naruto took the No. 2 slot, and there were nine volumes of manga overall, including three volumes of Attack on Titan and the newest volume of Yotsuba&! There were five DC Comic titles on the list, as well as the latest volume of Dark Horse’s Avatar: The Last Airbender. Completely missing from the Top 20? Anything from Marvel. [ICv2]
Publishing | After three years at DC Entertainment, John Rood will step down on Jan. 1 as executive vice president of sales, marketing and business development. The position is being eliminated, with marketing and publicity to fall under the auspices of Amit Desai, senior vice president of franchise management. Sales, custom publishing and business development will again be overseen by Co-Publishers Dan DiDio and Jim Lee. [The Beat]
Gift Guides | Here’s a spin on the traditional gift guide: Ten things not to buy a comics fan. [Crave Online]
In late August 2011, just ahead of DC Entertainment’s’ high-risk relaunch of its superhero line, the company’s executive vice president of sales, marketing and business development emphasized the New 52 wasn’t merely a gimmick to seize more shelf space.
“To be clear – DC is not a market-share-chaser. If we were, we would not be creating a quality lasting direction across a controlled number of titles,” John Rood wrote on the DC Comics blog, setting up on obvious shot at Marvel. “We would instead be flooding the market with over 200 titles a month, changing your prices with abandon, killing off a character every quarter or so, and/or randomly announcing decimal-pointed event-ish thingies. We haven’t.” That, of course, was a reference to Marvel’s Point One initiative and the then-recently announced Fear Itself #7.1, #7.2 and #7.3.
Now fast-forward to this morning, less than two years later, as DC rolls out the details of its newly confirmed “Villains Month,” the September event in which the company’s antagonists take center stage in the aftermath of “Trinity War”: As the Batman solicitations for September show, any issues DC had about decimal-pointed event-ish thingies appear to have resolved, because we’re presented with Batman #23.1: The Joker, Batman #23.2: The Riddler, Batman #23.3: The Penguin and Batman #23.4: Bane.
Legal | A Belgian court has rejected a five-year-old bid by a Congolese student to have the 1946 edition of Herge’s Tintin in the Congo banned because of its racist depictions. “It is clear that neither the story, nor the fact that it has been put on sale, has a goal to … create an intimidating, hostile, degrading or humiliating environment,” the court said in its judgment. Bienvenu Mbutu Mondondo, who launched the campaign in 2007 to ban the book, plans to appeal. [The Guardian]
Publishing| John Rood, DC’s executive vice president of sales, marketing and business development, discusses the results of the New 52 readership survey, noting right of the bat that it’s “not indicative of the actual system wide performance,” which makes you wonder what it’s good for. He has some interesting things to say about bringing back lapsed readers and the demographics of DC readers in general, though. [Publishers Weekly]
Comics | Matt Pizzolo discusses the Occupy Comics project, which raised more than $28,000 on Kickstarter: “The way the money is allocated is actually through the individual contributors. The artists and writers are all paid a proportional share of the revenue based on the number of pages they provide versus the total number of pages in the book, but all of the artists and writers are agreeing to donate that money to the protesters. Most contributors want to donate as a group to get the most bang for their buck, but they don’t have to — anyone can just take their share and hand it to the protesters at their local park if they want.” [The Morton Report]
Comics | Todd Allen compares the relative positions of DC’s New 52 titles in November with their September rankings; the November orders reflect the adjustments retailers made after seeing how the different titles sold in September. The results: Animal Man shot up by 10 slots, The Fury of Firestorm: The Nuclear Men sank by eight, but most titles only moved a few notches up or down. [The Beat]
DC Comics Executive Vice President of Sales, Marketing, and Business Development John Rood and Senior Vice President of Sales Bob Wayne try not to gloat too much as they discuss DC’s October sales numbers over at ICv2. (Actually, ICv2 did the gloating for them with the headline “DC Crushes Marvel.”) Thanks to strong sales of the New 52 line, DC took over 42% of the dollar share and 51% of the unit share in the direct market, pushing Marvel down to about 30% in both measures. And the pie got bigger: Single-issue sales were up 24% compared to October 2010. “We’re excited to see the reports from Diamond that we’ve won the month in dollar share and in unit share,” Rood told ICv2. “I consider that ironic as hell, since we don’t price our comics to win any dollar share battles, and we don’t pump out a lot of inventory to win any unit share battles. So the fact that this is happening accidentally just speaks to the readership of the New 52, and the support from our retailers, which we’re so appreciative of.”
In Part 2 of the interview, Rood says that he sees the sales increase coming from new and returning readers, who are in it for the long haul, as opposed to speculators buying issue #1s in the hope that they will become valuable collectors’ items.
He was a bit less forthcoming on the details of DC’s deal to put their graphic novels on Amazon’s Kindle Fire e-reader, refusing to discuss how long the exclusive agreement would last and whether DC was aware that Amazon would price Alan Moore’s Watchmen at $9.99, half the price of the print version.
As for the trade collections of the New 52, the chief difference that readers will see, Wayne said, is a more unified trade dress; the graphic novels are definitely being presented as a jumping-on point for new readers. As to quantity and schedule, he said that the graphic novel releases will be spread out a bit, compared to the fairly concentrated launch of the monthly comics. While DC is publishing fewer comics titles than last year, the number of graphic novels will remain the same because they will be reaching into the vaults to publish older material, and movie tie-ins, in graphic novel form.
“We’re of our word, in a day and age where not everyone is, we’re pretty proud of that. That doesn’t pay the bills and I had hoped, candidly, that there was going to be a commensurate growth in volume that made $2.99 undeniably wonderful as a business move but that has not yet been the case.”
– John Rood, DC Comics’ executive vice president-sales, marketing and business development, talking frankly with Comic Book Resources about the publisher’s “Drawing the Line at $2.99″ initiative
DC’s blog The Source is chock full of posts by the new management team unveiled by DC Entertainment President Diane Nelson and Warner Bros. Pictures Group President Jeff Robinov today. Here are some highlights…
In terms of possible alternate candidates for the Publisher role, some very qualified names have been talked about and raised. Each have tremendous merit in his or her own right, but none other than this team were approached or considered seriously. Jeff Robinov’s and my interest in this specific combination of people – with their highly complementary talent – has been in play since very early on in this transition period. And our decision to pursue assembling this specific team was made as early as mid-November.