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While the whole rest of the world, it seems, is experimenting with digital comics, Box Brown has been going the opposite direction, publishing indie print comics through his own Retrofit Comics. I talked to him when he was launching the first season of Retrofit Comics, in fall 2011, and now that he’s back for a second round, I thought it would be a good time to ask him what he learned from the first iteration and what he will be doing differently this time.
Robot 6: What did you learn from your first year as the publisher of Retrofit Comics?
Box Brown: I think I spread myself too thin. I released 17 comics in about 18 months while working on a graphic novel of my own and I was working too hard. I wasn’t able to give each release the attention it deserved. Also, I learned a lot about “seasons” in the retail world. Stuff slows down a lot in the Summer. And, I think I also learned that people actually wanted a comic from Box Brown the cartoonist as well. Publishing your own work until a brand like this is kind of a weird feeling. I think I was uncomfortable with it for a while, but I’ve learned to say “fuck it”
While the rest of the world is going digital, Box Brown is heading in the other direction: Last month he launched Retrofit Comics with plans to publish 17 print comics by new and independent creators in the next 17 months. He got the seed money for Retrofit with a Kickstarter drive, and the launch comic was James Kochalka’s Fungus. All the books are by different artists, and most are one-shots, although Brown said he is open to creators incorporating their Retrofit comics into their ongoing series. This month’s release is Drag Bandits, by Colleen Frakes and Betsy Swardlick, which Brown describes as “kind of like The Scarlet Pimpernel, a woman dressed as a man and a man dressed as a woman, and it’s really exciting.” Comics by Pat Aulisio and Josh Bayer round out this year’s offerings, and plans for the future include an anthology in the spirit of the Japanese underground-manga magazine Garo, a project that Brown says was the brainchild of Ian Harker, editor of the free alt-comic newspaper Secret Prison. The comics are sold both in selected retail stores and by subscription, and Brown estimates he has 150 subscribers to the four-month package and a handful with six-month or twelve-month subscriptions.
While he is handling all this, Brown, who recently won two Ignatz Awards, continues to self-publish his own work, and Blank Slate will publish his graphic novel The Survivalist in December. We talked to him this past weekend about the genesis of Retrofit Comics and what it’s like to run a really, really small press.