Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment received a promotional boost this week with the debut of an animated TV commercial for the retail chain featuring the Justice League. In their New 52 costumes, no less.
Announced last month, the agreement includes an exclusive summer collection of Justice League merchandise — there are more than 50 products, ranging from a Wonder Woman kids’ camp chair to Batman snack cups to inflatable pool toys — as well as other items, such as temporary tattoos and even rocking chairs. Target has a shop on its website devoted to the Justice League products.
In the 30-second TV spot, a woman suddenly realizes she’d forgotten her child’s birthday party, and calls in the Justice League for help with a last-minute shopping spree at Target. Hey, they didn’t have anything more pressing to do. Unfortunately, Batman’s utility belt aside, those costumes don’t leave much room for cash or credit cards …
Butcher Billy, Brazilian king of the pop culture/comic book mash-up, is at it again. This time, it’s reimagining some of the key figures of post-punk and New Wave as the Justice League. Billy defines the dichotomy behind these images as “real people or imaginary characters, the incorruptible ideals of perfect superheroes or the human flaws and desires sometimes so desperately depicted in song lyrics.”
There’s some good likenesses there, but my favorite bit is when he Photoshops his designs onto T-shirts worn by his original models. I really can’t see the famously curmudgeonly Morrissey approving of being compared to a corporate flagship alpha male like Superman. That said, didn’t Mark Waid rewrite DC Comic continuity to make Clark Kent a vegetarian? Dunno if that still stands, though. There have been at least two reboots since Birthright, haven’t there?
If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.
Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.
In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”
Hello and welcome to What Are You Reading?, our look at what comics and other things we’ve been perusing lately. Today our special guests are Caleb Goellner, Buster Moody and Ryan Hill, the creative team of Task Force Rad Squad, the hot new comic find of 2013. Especially if you were ever a Power Rangers fan. Or even if you weren’t, as Moody and Hill’s art is just kind of wonderful on its own. Our old friend and former colleague Graeme says it “pretty much does for Power Rangers what Jeffrey Brown’s Incredible Change-Bots does for Transformers,” and that’s a very apt description. You can download it yourself here, and pay whatever you think is fair.
And to see what Task Force Rad Squad + the Robot 6 Irregulars are reading, click below …
To see what James and the Robot 6 crew are reading, click below …
Don’t ask why — because the answer is too boring and has nothing to do with Steven Spielberg — but the other day I was thinking about the original 13 American colonies, and from there the general course of American history across the 18th and 19th centuries. Naturally, from there I imagined how DC Comics would solicit the story of a young nation. It ended up being something like a team book: Meet the states that will form a great democracy — and discover the shocking secret which threatens to tear them apart–!
And then, as fate would have it, DC released its July solicitations, and my stab at patriotic humor was somewhat justified. So there you go.
In any event, on to “Trinity War” –!
WORLD WAR T
Say, remember when “World War III” was an actual part of DC history? I’m not talking about the Great Disaster, or something that happened in the hazy interregnum between the present and the Legion of Super-Heroes, or even the final Grant Morrison/Howard Porter JLA arc. No, as part of 52 (2006-07), “World War III” was the name given to a week-long global Black Adam rampage. I bring it up because it’s no longer in continuity, and we still don’t know (beyond another “Villain Month”) what’s coming in September for the New 52′s second anniversary.
Gather ‘round, kiddos, because we begin with another tale of Gen-X adolescence!
From 1977 through 1986, I grew from a snot-nosed third-grade punk into a snot-nosed (I had allergies) high-school senior, accompanied along the way by at least one big-budget sci-fi/fantasy movie milestone.* Specifically, right in the middle of the run were three sequels by which every self-respecting fan swears: The Empire Strikes Back (1980), Superman II (released in the United States in 1981) and Star Trek II: The Wrath of Khan (1982). Each built on its predecessor using darker elements and/or more “mature” themes, because each had the sequel’s luxury of an established setting.
For Young Tom, though, the cumulative effect of these three movies was mind-expanding, if not mind-blowing. I’m not talking about Empire’s Big Reveal (echoed coincidentally in Khan) or the unsettling sight of a powerless Clark Kent. Instead, each catapulted the fevered suppositions of a junior-high imagination to higher levels of awareness. I went into the theater each time wondering will this be as good? and came out giddy at how much better each one was.
So what’s this have to do with comics? Read on …
Zatanna is making the move from Justice League Dark to Justice League with July’s Issue 22, and she’ll bring with her a new costume.
Writer Geoff Johns made the announcement last night on Twitter with “the worldwide debut” of the character’s new look, which combines elements of her Satellite Era/Detroit Era costume — the cape, thigh-high boots and the design on the unitard — with the fishnet of her better-known stage-magician ensemble. Yes, gone are the bustier and leather pants of Justice League Dark.
With Zatanna joining Aquaman in Justice League, Vibe and Martian Manhunter in Justice League of America, and Gypsy and Dale Gunn reintroduced in Justice League of America’s Vibe, can a new Justice League Detroit series be far behind? The answer’s likely a firm “no,” but if Elongated Man makes a surprise appearance somewhere in the New 52, all bets are off!
Apparently we misunderstood: The New 52 doesn’t refer to the number of titles DC Comics publishes each month but rather the number of times each title changes creative hands. That’s what it seems like sometimes, what with firings by email, quitting on Twitter, rehirings and more. The general impression from behind-the-scenes tales is that the New 52 is in chaos. However, the end product might suggest DC is actually somewhat holding it together.
Creative changes are nothing new; turnover is inevitable. The key is how that turnover is managed. The ideal is to have a long and satisfying run by a cohesive team smoothly transitioning to a new team. Lord knows that doesn’t always happen, and we’ve certainly been hearing about it not happening recently.
With all of the news of creators coming and going, or going before they even get there, it’s easy to get distracted from the results of the finished product. So, I decided to take a look at a sampling of DC’s New 52, from its launch in late summer 2011 to today, and see how the stability of various titles was affected by creative changes. For my survey, I looked at the Justice League family of books, which includes the flagship Justice League, as well as Wonder Woman, Aquaman, Green Arrow and others generally associated with the JLA that haven’t had a big Hollywood movie.
Joshua Hale Fialkov’s resignation from Green Lantern Corps and Red Lanterns was certainly unexpected, but it wasn’t nearly as surprising as the primary reason for the writer’s departure: an editorial edict to kill off John Stewart.
To a generation of fans who came of age watching Cartoon Network’s Justice League and Justice League Unlimited, the character is Green Lantern — forget Hal Jordan, Alan Scott, Kyle Rayner and the rest. In addition, he’s perhaps DC Comics’ most recognizable African-American character, facing competition only from Static and Cyborg, each of whom also appeared on television.
ROBOT 6 reached out to the voice of Stewart himself, veteran actor and comedian Phil LaMarr, for his reaction to DC’s editorial decree.
The big new Justice League of America #1 is kind of a mess. It asks a lot of its readers without delivering much right away.
This is something of a mixed result where JLA writer Geoff Johns is concerned. He tends to start well, at least for me. I liked his first issues of Blackest Night and Flashpoint, the introductory volume of Batman Earth One, and his recent work on Green Lantern Simon Baz and the just-concluded “Throne of Atlantis” storyline. However, JLA #1 (drawn by David Finch) either takes a fairly counterintuitive approach to its own premise, or is playing some sort of long game which isn’t readily apparent, and (again) doesn’t quite flow from the book’s Justice League lead-in. More successful is (Justice League of America’s) Vibe #1 (written by Johns and Andrew Kreisberg, pencilled by Pete Woods, and inked by Sean Parsons), which grounds its hero so solidly in League lore it almost overshadows its fellow spinoff.
SPOILERS FOLLOW for JLA #1, Vibe #1, and the conclusion of “Throne of Atlantis” in Justice League #17.
Justice League International had respectable sales, but nevertheless was one of the earlier cancellations of DC Comics’ New 52. Justice League Dark is similarly doing decent business, but, like JLI, it’s still not doing anything close to the monster sales of the Geoff Johns-written flagship Justice League.
So it’s not exactly surprising that DC is taking another whack at expanding the Justice League into a franchise, and that for this second attempt, Johns is involved. On Wednesday the publisher debuted Justice League of America and Justice League of America’s Vibe, and both will almost certainly be considered successes (the former has more than 50 state-specific variant covers as an added kick in the pants).
But are they good comics? I could answer yes or no, but that would make for an awfully short post. Join me below for a discussion of each.
So this is what happens when you praise Geoff Johns’ Green Lantern run …
Let’s be clear: I do not generally have violent mood swings. My sense of well-being does not depend on the fortunes of DC Comics. I don’t pretend to have any special insight into the publisher’s inner workings, and I’m sure the reverse is equally true. However, after saying many nice things about Green Lantern a couple of weeks ago, and then eviscerating the humorless “WTF Certified” last week, it was pretty surprising to see the May solicitations address both topics.
NEXT, RAFALCA JOINS THE LEGION OF SUPER-PETS
The Green Team may have been a group of entitled, self-satisfied jerks with an abnormal need for validation, but if anyone can make them lovable — or, alternatively, entertainingly clueless — it’s Art Baltazar and Franco. I don’t see this book as DC scraping the bottom of the character barrel. Rather, I take it as a good-faith attempt to update a (perhaps misguided) concept for the sensibilities of our time. Not quite “at least they’re trying,” but … at least it’s not another big-name spinoff, you know? (Although a new Steel series is always welcome.) Regardless, the over/under for this book has to be somewhere around 6 issues.
If it’s the first Grumpy Old Fan of 2013, it must be time for “Ten From the Old Year, Ten For the New.” For those who came in late, every January I evaluate 10 predictions/observations from the previous year, and present 10 for the next. Accordingly, first we have commentary on 2012′s items.
1. The Dark Knight Rises. I had three rather superficial questions about the final Christopher Nolan Batman movie. First, “[c]an it make a skillion dollars?” Not quite — while it did make over a billion dollars worldwide, it didn’t make as much as its predecessor domestically, and it came in second to The Avengers. Next was “[w]ill it have Robin?” Well … [SPOILER ALERT] it depends on your definition of “Robin,” I suppose. And finally, referring to certain issues about Bane’s elocution, “[w]ill it have subtitles?” Nope — as it turns out, they weren’t needed. Instead, Bane’s accent was perfectly suited to breaking not just Batman, but Alex Trebek as well.
I spotted this via the design blog Hi-Consumption: Berlin resident Aslan Malik‘s customized Justice League currency. The work is good, if not exactly legal in the United States. If you did this here in the United Kingdom, you’d end up with your head on a spike on the road to Southwark. Probably. God save the Queen!