Know Your Super-Villains Archives | Robot 6 | The Comics Culture Blog

DC Comics brings on the bad guys, but for whom?

While I would generally applaud efforts by comics publishers to reach young readers, the newly announced “DC Comics Super-Villains” program strikes me as more than a little tone deaf.

To celebrate October, “the spookiest time of the year,” DC Entertainment is introducing kids to the bad guys of the DC Universe with a multi-platform “Know Your Super-Villains” campaign that includes a mini-poster (above), an online quiz, “Who’s Who”-type guides in the DC Nation comics, a contest and the release of the DC Comics Super-Villains: The Joker’s Last Laugh DVD collection.

Never mind the Aaron Lopresti poster, which features a mishmash of villains from different eras, from early-’80s Lex Luthor to New 52 Darkseid (admit it, you went straight to continuity concerns). My question is, aside from extra website traffic and some DVD sales, what’s the purpose of this campaign?

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