Superheroes are coming to the world of LEGO, as the Danish toy company signed deals with DC Comics and Marvel Entertainment this month that will allow their characters to be used in a LEGO Super Heroes line. Lego already has a Batman line, but the deal with DC gives them access to every character in the DC canon, including Superman, Wonder Woman and Green Lantern. The Marvel line will focus on the Avengers, the X-Men and Spider-Man, and it will launch in May 2012, at the same time The Avengers movie opens. Both the Marvel and the DC line will include both minifigures and buildable figures.
Update: JK Parkin returns from Comic-Con with pictures from the LEGO booth! Check’em out after the jump.
CubeDudes is a Flicker set of Lego figurines made by a variety of brick-obsessed folks. In addition to the Robin above, there are a number of comic-related characters to check out, including Batman, Spider Jerusalem, MODOK and even Calvin and Hobbes. (via)
The Campaign for a Commercial-Free Childhood, “the only national organization devoted to limiting the impact of commercial culture on children,” has created a new award for “Toys Oppressive And Destructive to Young Children,” or the TOADYs. And joining Mattel’s Barbie Dallas Cowboy Cheerleader Doll and Fisher Price’s Power Wheels Cadillac Escalade in the list of nominees is the LEGO Batman video game:
How do you turn the ultimate creative toy into a symbol of commercialized childhood? Begin by partnering with media companies to sell that toy in branded kits designed for recreating movies like Star Wars, rather than creative construction. Then, dispense with hands-on building altogether by turning your toy into a video game so that instead of deciding what to build next, children choose which cyber weapons to use to beat up their opponent. Finally, ignore the fact it was rated suitable for ages 10 & up and partner with McDonald’s for a Happy Meal toy giveaway to simultaneously promote the video game, junk food, and the violent Dark Knight movie series to preschoolers.