What do you do when you’ve created a comic book series that’s become more successful than you ever imagined? Branch out. It’s what Robert Kirkman did once The Walking Dead established itself as a hit, and in the webcomics world Jerry Holkins and Mike Krahulik of Penny Arcade have been doing the very same thing — and their creation keeps getting bigger. And last summer, when their $250,000 Kickstarter campaign generated double its goal, they included some ambition stretch goals — one of which is coming true next month.
In February, Penny Arcade will launch Strip Search, a reality/competition television series in which 12 cartoonists live together in a house and compete to win a $15,000 cash prize and space in Penny Arcade‘s Seattle offices for a year, complete with support from the company with merchandise, marketing and infrastructure.
Described by Krahulik as “Hell’s Kitchen for web cartoonists,” Strip Search isn’t a new idea — CBR did Comic Book Idol for several years — but rather a new format. The show, which is being produced by the comedy troupe/video studio LoadingReadyRun, will feature 12 up-and-coming cartoonists including indie artist Erika Moen. Filmed late last year, Strip Search will debut in February at Penny Arcade’s PATV and will also appear in some unannounced other venues. For more I talked with Penny Arcade‘s Jerry Holkins, along with Robert Khoo, the comic franchise’s president of operations and business development.