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Over the past few months, I’ve been introducing my son to the wonder of Calvin and Hobbes, the nationally syndicated comic strip that ran from 1985 to 1995. So creator Bill Watterson was already on my mind, when I gained access to a preview of Nevin Martell’s Looking for Calvin and Hobbes: The Unconventional Story of Bill Watterson and His Revolutionary Comic Strip. The book aims to trace “the life and career of the extraordinary, influential, and intensely private man behind Calvin and Hobbes”. In this new email interview, Martell and I get a chance to discuss the ground he covers in the book and the folks he got to interview in his pursuit.
Tim O’Shea: You did some advanced marketing of the book a few months back by releasing the first chapter of the book for free upon request. Did you find that helped generate buzz for the project?
Nevin Martell: The free chapter giveaway turned into an insane bonanza of buzz, which, frankly, I was totally unprepared for. My publishers told me that super successful versions of this kind of promotion in the past had garnered a couple of hundred requests. But then the offer got written up by BoingBoing and NPR, not to mention a slew of comic-related blogs and the Twittersphere, so suddenly I had hundreds of requests pouring in. Since I was initially answering all these requests individually, it turned into three days of hitting reply, attaching a file, writing a quick note, and then repeating. Ultimately over 4,000 people requested the chapter, which just blew my mind. Actually, my mind is still blown.