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Last year MAC Cosmetics used Comic-Con International to introduce Archie’s Girls, a makeup line inspired by Betty and Veronica. But this year, Marge Simpson gets her turn in the spotlight.
Announced in May on Twitter, the Simpsons collection — released in celebration of the animated series’ 25th anniversary — officially arrives online Aug. 28 and in stores Sept. 4. However, according to Pret-a-Reporter, there will be a one-day sale/sneak peek on July 26 at the MAC Cosmetics store in San Diego’s Gaslamp District (234 Fifth Ave.).
MAC Cosmetics has unveiled its full lineup of products for its much-anticipated Archie’s Girl collection, which Archie Comics Co-CEO Jon Goldwater characterizes as “truly our most important licensing deal in the last 30 years.”
Announced in July during Comic-Con International, Archie’s Girls is of course divided into two lines, one for Betty and one for Veronica. And while the products don’t bear as colorful of names as MAC’s earlier Wonder Woman collection — Athena’s Kiss lip gloss! Obey Me nail polish! — they’re still pretty memorable. For those in the Betty camp, there’s Girl Next Door lipstick, Kiss and Don’t Tell lip gloss, and Caramel Sundae eye shadow. For the Veronicas out there, MAC offers items like Daddy’s Little Girl and Boyfriend Stealer lipstick, and Spoiled Rich eyeshadow.
After partnering last year with DC Comics for a collection of Wonder Woman makeup — Themyscira mascara! Obey Me nail polish! — MAC Cosmetics is heading to Riverdale.
Archie Comics announced today that it’s teaming with the cosmetics giant to launch a line in spring 2013 called MAC Archie’s Girls that will “celebrate the iconic looks of Betty and Veronica.” Although fans will have to wait a while to get their hands on the products, MAC will be promoting the line Wednesday and Thursday in San Diego with an event at its Gaslamp Quarter store featuring Archie cartoonist Dan Parent. Apparently, you’ll be able to get a Betty- or Veronica-style makeover, and a sketch from Parent.