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Marvel launching poster campaign for hearing-impaired children

Anthony Smith as Blue Ear

Anthony Smith as Blue Ear

Marvel sprang into action last year to help convince a 4-year-old boy that, yes, superheroes do wear hearing aids, and now the publisher is taking the inspirational message to hearing-impaired children across the country.

As you may recall, Christina D’Allesandro reached out to Marvel last spring after her son Anthony Smith told he wasn’t going to use his hearing aid anymore because “superheroes don’t have blue ears.” The company responded first with evidence of Hawkeye’s hearing loss in the 1980s and then with artwork by Nelson Ribeiro and Manny Mederos depicting Anthony Smith as the superhero Blue Ear, who even has his own Wikipedia entry. The story was picked up by international media, leading D’Allesandro to receive emails from from across the globe from the parents of hearing-impaired children.

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