Back in June, all of your Marvel comics that were priced $3.99 and up came with a free digital code to help you start a digital comics collection. You had one in your hand and one on the Internet, two comics for the price of one, right? At the register of my local comic shop, I’d remind customers that, hey, there’s a free digital comic with this issue, and I’d get some mild interest in return. I’d explain how to redeem the code in the back of the book and how Marvel.com basically saves that redeemed code on an account for you, so you can read the digital comic anywhere you can log on to the Internet, whether that’s your phone or computer or a tablet. I am again met with mild interest. I’ve explained that Avengers vs. X-Men has this special symbol where you hold your phone or whatever computer you have that has a camera, you can learn a few things about the book you’re holding. I’ve demonstrated if I have the time, showing off the cover animation on the first Avengers vs. X-Men issue, which I can’t say worked perfectly every time. But when it did, customers seemed interested, but no one leaped back from the counter, declared this the finest innovation in the world and ran down the street to declare me a witch or hail the amazing new Marvel Revolution.
I mean, I wish they had but it was always just mild interest.