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Ultimate Spider-Man cartoon to promote reading using Marvel comics

One of the longtime laments of many fans is that DC Entertainment and Marvel don’t better utilize popular animated series like Young Justice or the late Avengers: Earth’s Mightiest Heroes to promote their comic books. Well, that’s about to change.

When Disney XD’s Ultimate Spider-Man returns Jan. 21 for a second season, it will be accompanied by a new series of interstitials designed to encourage kids to read. Hosted by Marvel’s Chief Creative Officer Joe Quesada and Dylan Riley Snyder (“Kickin’ It”), “Marvel Comics Close-Up” will give viewers an inside look at 10 comics, including Ultimate Spider-Man #7, Invincible Iron Man #7, Hulk #3, Thor #364 and Marvel Adventures Spider-Man #16. In addition, free Marvel digital comics will be offered on the Disney XD website.

Ultimate Spider-Man returns Monday, Jan. 21 at 7 p.m. ET/PT with a one-hour premiere that introduces Electro and the Lizard. New episodes follow in the show’s regular time slot, Sundays at 11 a.m. ET/PT.


The Fifth Color | Mr. Brevoort, Tear Down These Prices!

How Many of These Will You Have to Read?

Robot 6′s Charismatic Mr. Collins assisted Marvel Editor Tom Brevoort in asking a particular question back on Monday to our assembled Robot readers. After hearing a lot of frazzled fans at this year’s Baltimore Comic-Con, Mr. Brevoort wants to know what readers think of event books. Enough news and views have happened in the week, but this question is super important and cannot be ignored by Yours Truly.

Event books are a touchy subject. One one hand, they sell a lot of comics based on the sturm und drang of their stories; on the other hand, they ruin a sense of stability for the reader. Some of them have been truly game-changing events, and others have been World War Hulk. Now, you can dress up an event book in the uniform of a particular character and call them more ‘localized’ events like Curse of the Mutants and Shadowland, but people picking them up off the shelves and taking them to the sales counter know what they really are: an event book, just like all the others have been.

I would like to thank Mr. Brevoort for being brave enough to unleash such a subject into the wilds of the internet. We of the internets are an opinionated and passionate bunch who will tell you exactly what we think (sometimes to our own detriment). Event books are the holofoil covers of our time, just another way to promote a book and perpetuate interest, and it’s cool that a Real Live Editor(tm) might really want to know how much interest they’re perpetuating. I hope he reads each and every one of our readers wonderful comments; I know I’ll be certainly going over a lot of the stuff they originally said over here but in the end, it’s all going to come down to one answer.

This answer will make both long-time readers happy, interest new readers and generate sales in the long term for our House of Ideas. It will slice, dice and also make Julian fries. The answer is HERE, my friends! Not a dream, not an imaginary hoax, the real true answer to the event book question is live and in person and right below that continue reading link! It’s there! Get yours today!

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