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MarvelKids, Hello Kitty app violate children’s privacy law, group claims

marvelkidsAn online-privacy advocacy group has asked the Federal Trade Commission to investigate MarvelKids.com and the Hello Kitty Carnival mobile app, which it insists fail to protect children’s personal information as required by federal law.

In twin complaints filed Wednesday, the Center for Digital Democracy claims neither Marvel nor Sanrio Digital “provides adequate notice or obtains verifiable parental consent prior to collecting, using, or disclosing personal information about its child users,” as mandated by the 14-year-old Children’s Online Privacy Protection Act. The complaints are the first to be filed since the FTC implemented stricter rules in July.

Launched in January 2008, MarvelKids is a hub “designed to entertain and educate children” using the company’s kid-friendly comics, animated series and games. Visitors can watch episodes and clips from shows like Ultimate Spider-Man and Wolverine and the X-Men, read issues of titles like Marvel Adventures Spider-Man and assorted Power Pack team-ups, and play upward of 20 online games.

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