EXCLUSIVE: Battleworld Gets Dangerous in Marvel's July 2015 Solicitations
I had a dream last night that comic books were dead. It wasn’t a bullet or a ray gun that killed them; it was just economics and a general shift of popular culture. The bottom dropped out of the New 52 and DC couldn’t regain lost readers. Marvel moved out to Los Angeles, and their publishing arm waned after relentless budget cuts and eventually dwindled down to nothing. Robert Kirkman had a huge lawsuit over rights and appropriations, and he left to go work on movies and television, taking a lot of young hopefuls with him. Popular titles got sold off like police auctions, and creators left comics for the greener and more lucrative pastures of other media. Less comics came out every week, leaving comic shops to stock up on action figures or Magic cards, eventually phasing out their back issue stock and relegating comics to a small corner of the store. Eventually, comics just disappeared entirely.
After the massive, colossal hit that is Marvel’s The Avengers, there’s a lot of buzz in the air about what comes next. What will be the next property to hit the big screen? Will it tie into the new movie continuity? Will Joss direct the next Avengers installment? Even on my way into the theater for the midnight showing of the Avengers movie, I had friends trying to tell me what the next “obvious” sequel was going to be. With as much success as Marvel Studios has seen this year and others, the doors are wide open for all sorts of properties to find fresh new life in a whole new medium. But none of this brave new frontier of pop culture seems to really involve the actual comics medium. So let’s talk about it.