Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
Last weekend, Todd Allen wrote at The Beat that he had spotted some Dark Horse comics on the newsstand at Books-A-Million, now the second-largest bookstore chain in the country. That piqued my interest, as newsstand sales have proved to be a challenge for most comics publishers for decades now, so I got in touch with Matt Parkinson, Dark Horse’s vice president of marketing, who answered some questions about the company’s newsstand sales at Books-A-Million and its used-book subsidiary 2nd & Charles.
Robot 6: First of all, what has Dark Horse’s newsstand presence been like in recent years?
Matt Parkinson: Since the early ’90s, Dark Horse had placed titles on the newsstand through various distributors. In recent years we only enjoyed strong sales if the comic had a blockbuster movie tied to it or some major media component. Ultimately, due to the reduction of available display space and the resulting decline in sales, we discontinued all newsstand distribution in fall 2014. We would consider returning to newsstand distribution if a title demonstrated mass-market appeal.
Publishing | Heidi MacDonald catches word that Top Cow Publisher Filip Sablik is moving on to a new job, which will be announced next month at Comic-Con International (Rich Johnston contends that gig is at BOOM! Studios). Friday will be Sablik’s last day at Top Cow; Social Marketing Coordinator Jessi Reid will assume his marketing duties. [The Beat, Bleeding Cool]
Creators | Through its partnership with the Small Press Expo, the Library of Congress has acquired works by cartoonists Matt Bors, Keith Knight, Jim Rugg, Jen Sorensen, Raina Telgemeier, Matthew Thurber and Jim Woodring. Dean Haspiel’s minicomics collection was added to the holdings just last week. [Comic Riffs]