Mattel Archives - Robot 6 @ Comic Book Resources

Mattel brings ‘Batman v Superman’ toys to Comic-Con

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Following in the footsteps of Funko and LEGO, Mattel has unveiled its own Comic-Con International-exclusive toys for Batman v Superman: Dawn of Justice.

Debuting this morning in USA Today, the lineup includes a two-pack of 6-inch action figures based on the likenesses of Ben Affleck and Henry Cavill ($30); a Hot Wheels Batmobile with limited-edition packaging ($25); and a 12-inch Wonder Woman Barbie based on Gal Gadot’s likeness (Batman and Superman will also be part of a new Barbie line).

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Toys R Us brings classic TV Batgirl figure, more to Comic-Con

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Toys R Us has revealed a lineup of Comic-Con International exclusives that includes a Batman classic TV series Batgirl action figure, a Batman vs. Harley Quinn set, and a first look at a new addition to Star Wars: The Black Series.

The retail chain has also announced a “Collector Vector,” a new shop dedicated to collectibles for “the mature collectible community,” featuring more than 100 items from the likes of Bandai, Diamond Select, Mezco Toys, McFarlane Toys and NECA. The new hub can be found at Toysrus.com and in stores nationwide.

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Hot Wheels revs up for ‘Secret Wars’ with Comic-Con exclusive

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Hot Wheels, whose relationship with Marvel dates back to 1979, is teaming with the publisher for a Comic-Con International-exclusive Secret Wars Character Car 3-Pack.

Available for preorder at MattyCollector.com, it features die-cast cars representing Miles Morales, Superior Iron Man and Sam Wilson’s Captain America, each with is own window-box display with custom art by Jim Cheung, plus a book-style slipcase.

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Dark Horse’s ‘Art of He-Man’ to get limited edition

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Dark Horse has revealed the previously announced Art of He-Man and Masters of the Universe will also be released in a limited edition of just 4,000 copies.

Produced in partnership with Mattel, it’s the first official art book devoted to the enduring multimedia franchise. Packaged in a die-cut, two-piece Castle Grayskull slipcase, with a foil-embossed cover and portfolio print, the nearly 400-page limited edition includes rarely seen concept sketches and prototypes from the Mattel archives, restored art from Earl Norem, and interviews with the likes of Dolph Lundgren, Paul Dini and Erika Scheimer. In addition, there’s commentary written by Tim and Steve Seeley.

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SDCC, Day 3 | The Force is with Marvel

star warsAlthough Saturday at Comic-Con International was dominated by movies and television — led by Warner Bros. Pictures, Marvel Studios and Legendary Pictures — there was still room for plenty of comics news. First and foremost, the announcement of Marvel’s Star Wars plans.

That line, telling canonical stories set between the events of Star Wars: A New Hope and Star Wars: The Empire Strikes Back, launches in January with Star Wars, by Jason Aaron and John Cassaday, followed in February by Star Wars: Darth Vader, by Kieron Gillen and Salvador Larroca with covers by Adi Granov, and in March by the miniseries Star Wars: Princess Leia, by Mark Waid and Terry Dodson.

“What’s great about this time period is that all the characters are kind of on the table,” Aaron told CBR News. “Of course this is still early on and these people have pretty much just met each and just come together. So they’re still finding their place within this group and sort of figuring out their relationships with each other. Then there’s the fact that when you look at the gap between Episode IV and Episode V there’s some pretty major beats that happen off screen. So this gives up the opportunity to grab those beats and lay them down as part of the same canon as the movies.”

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Warner Bros. and Mattel extend deal for DC superhero toys

Mattel BM Basic FigureWarner Bros. Consumer Products has renewed its 15-year-old partnership with Mattel in a multi-year deal that expands the toymaker’s rights to include upcoming DC Comics-based films and television series.

Under the terms of the agreement, Mattel will be able to develop toy lines based on the Batman v Superman: Dawn of Justice and Justice League movies as well as the TV adaptations Arrow, The Flash, Constantine, Gotham and iZombie.

Mattel, which on Wednesday unveiled its full slate of Comic-Con International exclusives, has DC products spread across its brands, from vintage-style Batman Classic TV Series action figures to Hot Wheels DC Universe cars to the Fisher-Price Imaginext Super Friends line. The company also rolled out merchandise based on Man of Steel and Christopher Nolan’s Batman movies, and the popular Arkham video games.

“Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business — a business anchored by our long-term partnership with Mattel,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages.”

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SDCC | You can get that ‘Batman ’66’ utility belt you always wanted

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Mattel has revealed a lineup of Comic-Con International exclusives that includes Cyborg and Doomsday action figures, the Batman: Arkham Knight Batmobile and — get this — a replica of the Caped Crusader’s utility belt from the 1966 TV series.

I would delve into all of the other offerings, like the Hot Wheels Darth Vader die-cast car or the Masters of the Universe figures, but you’re probably more interested in that utility belt (so I’ll leave the rest of that stuff to USA Today).

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What will Mattel’s new in-house studio mean for comics?

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It looks like Mattel may be pulling a bit of a Marvel on fans.

Variety reports that Mattel, the world’s largest toymaker, has created a new in-house studio called Playground Productions to manage the creative direction of its properties, such as Barbie, He-Man, Max Steel and Hot Wheels. The new division will reportedly oversee the development of scripts for television and film, and control how the toys are adapted for books, live events, video games — and, by logical extension, comics.

Mattel already has one of its properties already in the comics world — DC’s He-Man & the Masters of the Universe title — but given this new push to better organize and monetize its brands, we could see a lot more.

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DC Entertainment unveils Comic-Con-exclusive covers

sdcc-batman66I’m not generally a fan of photo covers, but who can resist DC’s Comic-Con International-exclusive cover for Batman ’66 #1, which uses action figures from the new Mattel line — let’s hear it for cross-promotion! — to recreate one of the great recurring gags of the classic TV series: the “window cameos.” Alas, the collection doesn’t include 6-inch versions Sammy Davis Jr., Suzy Knickerbocker or Werner Klemperer to make the homage complete.

It’s just one of four convention-exclusive covers announced this morning on the DC Comics website:

  • Justice League #22, combining Ivan Reiss’ “Trinity War” covers for Justice League #22, Justice League of America #6 and Justice League Dark #22 as “a wraparound gatefold that transitions from pencils to a striking color image featuring the major players.”
  • Batman #21, combining the minimalistic graphic design of the standard issue with an image of the Dark Knight in the background, drawn by Greg Capullo.
  • Superman Unchained #1, with Clark Kent becoming the Man of Steel in a black-and-white illustration by Jim Lee and Scott Williams.

Each of the Comic-Con exclusives is priced at $10. Comic-Con International will be held July 18-21 in San Diego. Continue Reading »

DC reveals ‘dramatic new look’ for He-Man

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DC Comics has debuted Ed Benes’ cover for He-Man and the Masters of the Universe #4, which reveals a radically new look for the hero of television, film and toyboxes.

Gone are the trademark furry shorts and metal harness the character has worn since toymaker Mattel launched the line of action figures in 1981, replaced by what appears to be Eternia’s version of football gear, complete with honest-to-goodness pants.

“In the epic war against the forces of Hordak ripping through the pages of the current series, He-Man must don the sacred armor of his ancestors,” DC states on its blog. “While fans may be surprised by this turn of events, this dynamic direction for one of the world’s best-known heroes is firmly rooted in the classic legacy of MASTERS OF THE UNIVERSE. After all, so long as you stay true to the core concepts, it’s always exciting to explore new possibilities, right?”

Masters of the Universe #4 goes on sale in July.

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‘He-Man and the Masters of the Universe’ #1 gets action-figure variant

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To entice fans to subscribe to its new He-Man and the Masters of the Universe series, DC Comics has partnered with Mattel to create a limited-edition variant cover created using Masters of the Universe action figures. A 12-issue subscription can be purchased here.

Written by Keith Giffen and penciled by Pop Mhan, He-Man and the Masters of the Universe #1 features the return of She-Ra to Eternia as He-Man’s newest enemy. It goes on sale April 17.

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Comics A.M. | Angoulême International Comics Festival kicks off

40th Angoulême International Comics Festival

Festivals | The Angoulême International Comics Festival has opened in Angoulême, France, and that’s where all the cool kids are. Bart Beaty surveys the scene for the rest of us; the president of this year’s show is Jean-C Denis (last year it was Art Spiegelman), and there will be an exhibit of his work, but Beaty says the big draw will be the exhibit of work by Albert Uderzo, co-creator of Asterix. [The Comics Reporter]

Editorial cartoons | Rupert Murdoch has apologized, on Twitter, for an editorial cartoon by Gerald Scarfe in the Sunday Times that depicted Israeli prime minister Binyamin Netanyahu bricking Palestinians into a wall with blood-red mortar. Many commentators were concerned that the cartoon, which Scarfe intended as a commentary on the recent elections in Israel, came too close to old anti-Semitic blood libel. Making things worse, the cartoon was published on Holocaust Memorial Day. [The Guardian]

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Aw yeah, the Tiny Titans SDCC-exclusive boxed set

This should lift the spirits of readers still mourning the end of DC Comics’ Tiny Titans: Cool Toy Review and Fwoosh have the first looks at Mattel’s Comic-Con International-exclusive boxed set featuring five figures — Robin, Raven, Cyborg, Starfire and Beast Boy — based on the character designs from the Eisner Award-winning series by Art Baltazar and Franco Aureliani. As you can see from the image above, the package is actually a Sidekick City Elementary bus driven by principal Slade Wilson and bearing the slogan “Convention or Bust.” On the back is a comic strip by Baltazar and Aureliani depicting the five pint-sized heroes, including a cosplaying Beast Boy, at the convention.

Check out more images below, and at Cool Toy Review and Fwoosh. The set will be available at the Mattel booth at Comic-Con for $20, and at MattyCollector.com later.

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Mattel reveals Tiny Titans, Death San Diego exclusives

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The operative word for Mattel’s San Diego exclusives this year would be “cute,” if the three DC Comics items they posted on their MattyCollector site today are any indication. As you can see above, they’ll be offering a set of Tiny Titans collectible figures with a display base. And if that’s not enough of a cute overload for you, click below to see the Death figure and the Polly Pocket Comics Villains set, featuring a trio of Bat villains, labeled “A” for “Adorable.”

They also announced some Masters of the Universe and Ghostbusters exclusives as well, so click on over if you want to check those out.

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DC Comics summons He-Man and the Masters of the Universe

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DC Comics will return to Eternia in July with a six-issue He-Man and the Masters of the Universe limited series by James Robinson, Phillip Tan and Ruy Jose, MTV Geek reports.

Although several companies, from Marvel to Image to CrossGen, have released comics based on the Mattel toyline, DC was the first, introducing Superman to He-Man, Battle Cat, Skeletor and other characters in July 1982’s DC Comics Presents #47, followed by Masters of the Universe inserts in more than a dozen titles and, later that year, a three-issue miniseries.

In the new series, Skeletor has discovered a way to reshape reality, making himself ruler of Castle Grayskull while leaving the  heroes of Eternia as peasants with no memories of their former lives. As for Prince Adam, the alter-ego of He-Man? He’s a woodsman who thinks his visions of wielding a sword in battle are merely dreams.

“Adam is in a place where he really has to reconnect with what it means to be a Master of the Universe,” Robinson tells MTV Geek. “It’s his odyssey, much like the Greek myth in fact, that is the backbone of this series.”


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