Publishing | David Gabriel, Marvel’s senior vice president of publishing, says that Marvel is putting “the biggest marketing investment that we’ve ever put into a series or an event” behind its upcoming Avengers vs. X-Men event. The campaign will include online, social media, radio and television promotion. “They’re actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all 12 issues,” Gabriel said. “The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well.” [ICv2]
Publishing | While DC’s New 52 has been good for comics sales overall, there is a dark side: Sales of pre-reboot collected editions are down. ICv2 also lists the Top 10 comics and graphic novel franchises in a number of different genres. [ICv2]
Legal | The Justice Department brought more charges of fraud and copyright infringement against Megaupload founder Kim Dotcom and his colleagues on Friday, but also revealed that Megaupload isn’t all that mega: The file-sharing site had only 66.6 million users, not the 180 million previously claimed, and fewer than 6 million had ever actually uploaded a file. The indictment mentions one user who uploaded almost 17,000 items, including copyrighted movies, which were viewed 34 million times. [The Washington Post]
Legal | The U.S. Justice Department and the FBI on Thursday shut down the popular file-sharing site Megaupload, seized $50 million in assets and charged its founder and six others with running an international enterprise based on Internet piracy that’s cost copyright holders at least $500 million in lost revenue. The FBI has begun extradition proceedings in New Zealand to bring company founder Kim Schmitz, aka Kim DotCom, to the United States. He and three other associates are being held without bail until Monday, when they’ll receive a new hearing. Three others remain at large. They face a maximum of 20 years in prison.
News of the shutdown was met with retaliation by the hacker collective Anonymous, which attacked the websites of the Justice Department and the Motion Picture Association of America.