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Talking Comics with Tim | Mike Pellerito on Archie’s kids line

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Archie Comics is in an unusual position among North American comics companies, as not only is a majority of its titles geared toward younger readers, but a majority of that audience is female.

Curious to learn how Archie maintains that readership, I reached out to President Mike Pellerito to discuss how he envisions the market for the company’s core kids line, and how he seeks to expand what it offers. Of course, the recent hiring of Roberto Aguirre-Sacasa as chief creative officer and his potential impact on the line became central to the discussion.

In the comments section, please be sure to answer Pellerito’s question to Robot 6 readers.

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