Marvel is offering a special deal for retailers on Ultimate Fallout #4, which is the first appearance of the new Ultimate Spider-Man, Miles Morales — order 5,000 copies, receive a full page ad for their store in “upcoming Marvel comic books.”
The notice is posted on Diamond’s retailer website and says that the deal can apply to orders for both the first or second printing of the comic, “or any combination of the two.” And orders must be placed between Aug. 25 and Aug. 29. Retailers who qualify will also receive one Ultimate Comics Spider-Man #1 Pichelli Sketch Variant, which is limited to just 20 copies total.
Here’s the text, which doesn’t offer many details on where exactly the ad will appear:
Order 5,000 copies of Ultimate Comics Fallout #4 (JUN110611D) or Ultimate Comics Fallout #4 Second Printing Bagley Variant (JUN118244D) — or any combination of the two — from August 25 through August 29, and you will receive a free full page ad for your store in upcoming Marvel comic books, either of your design or designed along with Marvel. Qualifying retailers will be contacted by Marvel to coordinate design of the ad.
Plus, you will get a free, extremely rare Ultimate Comics Spider-Man #1 Pichelli Sketch Variant, limited to a print run of 20 total copies. This offer is on a first-come, first-served basis as supplies are limited.
But wait! There’s more. According to the notice, “One good variant deserves another, especially when it comes to the much-discussed, high profile comic that is Ultimate Comics Fallout #4.” So Marvel is also offering retailers one free copy of the Ultimate Comics Fallout #4 Second Printing Sara Pichelli Variant for every copy of Ultimate Comics Fallout #4 Second Printing Mark Bagley Variant they ordered. That’s two second printings for the price of one.
You have to wonder what drove this special deal — did they overprint and are now trying to move copies with the reward? Or is this the first salvo in the upcoming fall chart wars that DC’s 52 new issues will likely ignite? As noted earlier this week, the first issue of DC’s relaunched Justice League has garnered initial orders of more than 200,000. The figure will make Justice League #1 the bestselling direct market comic of the year, knocking Ultimate Comics Spider-Man #160 and its 168,000 copies out of the top spot. Could this help push Ultimate Fallout #4 up to those numbers? And it’s only August — the real action should begin in September, which not only brings 51 more first issues from DC, but also Ultimate Spider-Man #1. It should be an interesting fall for chart watchers.
Ultimate Fallout #4 came out Aug. 3. A second printing is due Aug. 31. You can find a screenshot of Diamond’s site after the jump.
Comics | David Brothers argues that the problem with Miles Morales is that he is being defined as “the black Spider-Man” rather than simply “Spider-Man”: “Miles Morales is notable for being the first black Spider-Man, particularly in Marvel’s Ultimate Universe, but it isn’t his blackness that makes him special. It’s the fact that he’s not Peter Parker. The fact that he’s half-black, half-Puerto Rican, (and how cool would it be if his dad was a dark skinned Puerto Rican and his mom was light skinned black?!), that it looks like he’s taking part in a lottery to get into a good school in the preview images, and that he’s thirteen years old is just sauce. It’s not the meal. It’s part of the meal, sure, but you do yourself and the character (or rather, the concept, what the character represents, or something, because we do not respect characters ’round these parts) a disservice by boiling him down to “black Spider-Man.” He’s so much more than that, judging by the press run Marvel just went on, that breaking him down to being the black Spider-Man is… it’s garbage, it’s lazy, it’s stupid.” [4thletter!]
If you were perplexed by some of the negative reaction to the news that half-black, half-Hispanic (but not gay) teen Miles Morales will replace Peter Parker as Spider-Man in Marvel’s Ultimate Universe, veteran cartoonist Ty Templeton helpfully explains it all in the latest installment of his Bun Toons comic strip.
Comics | In a post subtitled “Why the new biracial Spider-Man matters,” David Betancourt shares his reaction to the news that the new Ultimate Spider-Man is half-black, half-Latino: “The new Ultimate Spider-Man, who will have the almost impossible task of replacing the late Peter Parker (easily one of Marvel Comics most popular characters), took off his mask and revealed himself to be a young, half-black, half-Latino kid by the name of Miles Morales. When I read the news, I was beside myself, as if my brain couldn’t fully process the revelation. My friendly neighborhood Spider-Man was … just like me? This is a moment I never thought I’d see. But the moment has arrived, and I — the son of Puerto Rican man who passed his love of comics to me, and a black woman who once called me just to say she’d met Adam West — will never forget that day.”
Next Media Animation, the Taiwanese studio responsible for offbeat animated explanations of Spider-Man: Turn Off the Dark and The Dark Knight Rises teaser, has moved quickly to address the announcement of a half-black, half-Latino Spider-Man. But NMA wants to know why Spider-Man couldn’t be Asian “or, better yet, Taiwanese.”
“There are few well-known Asian superheroes,” the narrator says. “The most recent was Kato in The Green Hornet, which bombed at the box office. Asians traditionally have been portrayed as villains, such as Fu Manchu characters or dastardly dragon ladies. Asia’s time in the superhero spotlight is long overdue. What are you waiting for, Marvel?”
As sometimes happens when comic-book story developments become mainstream-media sensations, the official announcement yesterday that Marvel’s new Ultimate Spider-Man is a biracial teen named Miles Morales has turned into a game of Telephone, with information added and dropped as the message goes along.
It didn’t take long for London’s Daily Mail to jump from Spider-Man has a half-black, half-Latino teen to a half-black, half-Latino teen … who “could be gay in the future”: “Fans will have to wait until the official Spider Man relaunch next month to find out how he came to be the superhero. But another surprise could be in the pipeline after his creators said that in the future they would not rule out making him gay.”
As best as I can tell, the sole basis for that is a quote from USA Today in which Ultimate Spider-Man artist Sara Pichelli says, “Maybe sooner or later a black or gay — or both — hero will be considered something absolutely normal.” It’s not exactly the same thing, is it? Doesn’t matter, though, as it’s good enough for Matt Drudge to declare that the Spider-Man “reincarnation” “could be gay.”
For the record, a Marvel spokesman was unambiguous when he confirmed for CBR News that Miles Morales isn’t gay.
Still, a blogger for the gay magazine Instinct is pleased with the possibility, writing that “though my money was on Robin as the first mainstream superhero to come out, I’ll be nothing but in awe if Marvel makes the great webbed one bat, err, spider, for our team!”
Meanwhile, Glenn Beck has weighed in on the new Spider-Man, saying, “Do I care if he’s half-Hispanic, all Hispanic? No. Half-black, half — I really don’t care. Half-gay, all gay, I don’t really care. … I don’t care. It’s a stupid comic book.” However, what he does care about is that … Michelle Obama is somehow — somehow! — behind the “half-black, half-Hispanic gay Spider-Man.”
“New York City’s black and Latino residents comprise the majority of the population, and it is, after all, the blurring of those two regional cultures that produced the most important artistic movement in popular culture of the past 30 years. Yet despite the proliferation of New York superheroes, that culture has been largely absent from comics. There’s something fitting about the new Spider-Man being the kind of kid who has to worry about hiding his web-shooters from the odd stop-and-frisk search.”
– Adam Serwer of The American Prospect,
on Marvel’s introduction of Miles Morales as the new (Ultimate) Spider-Man
A little more than a year ago, journalist and comics writer Marc Bernardin penned an editorial wondering why the Spider-Man in Sony’s movie-franchise reboot had to be played by a white actor, inspiring actor/comedian Donald Glover to spearhead an online campaign to secure an audition. The role eventually went to Andrew Garfield, of course, but Glover’s lobbying effort inadvertently ignited a disturbing Internet firestorm that Community creator Dan Harmon later characterized as a “curious eruption of a previously unknown demographic of racist comic-book readers.”
It wasn’t one of fandom’s shining moments. But fast forward 14 months, to the 49th anniversary of Spider-Man’s first appearance — that’s right, Amazing Fantasy #15 hit newsstands this week in 1962 — and the introduction of the new Spider-Man of Marvel’s Ultimate Universe. Caution: Spoilers follow for those who haven’t seen the countless newspaper and website articles on the subject.