I wasn’t the only one who wondered what had happened to the contest, as someone posted the question on the Tumblr of the manga publisher Vertical. The answer, which I assume came from marketing director Ed Chavez, was that it’s no longer being held. As a translator for the contest, Chavez has a bit of perspective on why that is:
Knowing many of the judges and many of the people from MORNING personally, it was a tough decision for them but the results that came from the project while improving were not ideal for collecting talents that would be successful in Japan AND work for a unique seinen magazine like MORNING.
Sadly, globally manga is generally seen from the perspective of shonen and shojo, and mainly titles like Naruto or Rurouni Kenshin. MORNING is a magazine that publishes Peepo Choo, Drops of God, Chi’s Sweet Home, Giant Killing, and St Young Men. MORNING readers want to read titles like that. And MORNING editors want to work on titles like that.
In fact, in the fourth year of the competition, the judges renamed it, changing “Manga” to “Comics.” As they explained at the time,