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The first official renderings have been revealed for Marvel’s Avengers S.T.A.T.I.O.N. at Discovery Times Square, the upcoming interactive exhibition that brings visitors into the Marvel Cinematic Universe..
Presented with Victory Hill Exhibitions and Marvel, in collaboration with NASA and the National Academy of Sciences, the exhibit is designed to bring to life the science behind the superheroes: Visitors are recruited into S.H.I.E.L.D. and granted access to the headquarters of S.T.A.T.I.O.N. — Scientific Training and Tactical Intelligence Operative Network — and its classified files exploring the history and scientific origins of Earth’s Mightiest Heroes.
Tied to last night’s official announcement of a Justice League movie, The Wall Street Journal takes another look at Warner Bros., comparing its superhero output to that of Marvel — that’s a familiar story by now — and, more interesting, highlighting the changing position of DC Entertainment within the media giant.
The studio in 2009 announced plans plans to better exploit its comics properties (across film, television, video games and consumer products) with a corporate restructuring that saw the creation of DC Entertainment, a new division overseen by Diane Nelson, a Warner Bros. veteran who headed up its direct-to-video label and served as shepherd of its Harry Potter franchise.
Welcome to a different kind of Shelf Porn, as today Eric shares his home office filled with all sorts of cool movie items, masks, toys and, of course, some comics. “My philosophy on collecting has always been to surround yourself with things that speak to you and pull particular feelings out of you,” Eric said. “Whenever possible, I try to find cheaper items and improve upon them, and this has also become a fun part of the hobby.”
If you’d like to share your collection with us, you can find details on how to do that at the end of this post.
And now here’s Eric …
Marvel and Paris-based mobile game developer Gameloft have released the launch trailer for The Amazing Spider-Man 2, a tie-in to the Sony Pictures movie sequel that pits the wall-crawler against villains ranging from Electro and the Green Goblin to Kraven and Venom.
Available now on iOS and Google Play, the action-adventure follows Spider-Man as he swings through Manhattan in an effort to save New York City from the chaos of a costumed crime wave.
With Tom Cruise poised to battle aliens (again and again and again) in Edge of Tomorrow, Viz Media has announced the May 5 release of the graphic novel adaptation of the book that inspired the sci-fi action film.
Written by Hiroshi Sakurazaka and illustrated by alt-manga artist Yoshitoshi ABe, All You Need Is Kill is a 2004 light novel about a new recruit to the United Defense Force who’s killed in his first fight against Earth’s mysterious invaders — only to find himself caught in a time loop: He wakes up the day before that fateful battle, only to die and be resurrected time and again.
Adapted by sci-fi author Nick Mamatas and comic artist Lee Ferguson (Green Arrow, Miranda Mercury), the graphic novel will be available in print for $14.99 or digitally across multiple platforms for $8.99.
On April 29, Viz will also release a new movie tie-in edition of Sakurazaka’s light novel, which in 2009 launched the publisher’s Haikasoru imprint, with a new title (Edge of Tomorrow) and a covering bearing the poster of stars Cruise and Emily Blunt. It’s priced at $7.99.
What did you do last weekend? Nothing much, probably; no real reason to get excited. After all, it was just another awesome Marvel movie opening. Granted, “awesome” isn’t an objective description, and surely some people had a pretty miserable time. But judging from reviews, user ratings and my own anecdotal observations, odds are a significant majority of the approximately 11 million people who watched Captain America: The Winter Soldier enjoyed it.
The film has been thoroughly reviewed — you can read CBR’s take here — so I won’t get into a big assessment. (Suffice it to say, I liked it.) Instead ,what I want to talk about is the larger Marvel Cinematic Universe, and how it hasn’t just successfully adapted stories and characters, but the very experience of the Marvel Comics Universe.
It is now well-documented that Marvel Studios President Kevin Feige is a big comics fan. The difference, however, is that he didn’t grow up with them, but schooled himself on Marvel’s stories while working under producer Lauren Shuler Donner on the first X-Men movie. That distinction might have given him the ability to view the characters and concepts without being hindered by nostalgia, and helped him to dissect how Marvel’s framework could be used for future movies. Hollywood is an even more collaborative business than comics, so it’s unlikely that credit rests solely with Feige. But he certainly was an advocate for leaning more faithfully into the source material.
Coinciding with the opening of Marvel Studios’ Captain America: The Winter Soldier, Mondo has unveiled a new limited-edition print by Rich Kelly that will go on sale today. Naturally, the poster casts the spotlight on the film’s two title characters, but it also makes room for Black Widow and Falcon.
As usual, these Mondo prints are very limited — 435 copies of the $45 regular edition and 225 of the $75 variant — so they’ll disappear quickly You have to follow MondoNews on Twitter to find out what time today they go on sale.
Separate from Bloomberg Businessweek‘s Marvel Studios cover story, Bloomberg Television chats with Stan Lee about the current popularity of superhero movies, concerns about “superhero fatigue,” and the differences between the box-office performances of the Marvel and DC Comics properties.
“I wish my friend Bob Kane were still with us — he’s the fellow who created Batman,” Lee says. “Bob always used to tease me about the fact that Batman was a big deal on television and in movies, and we at Marvel had done nothing. I wish he was here now so I could return that teasing. A character should be somebody that the reader, or viewer, really cares about, and maybe at Marvel we put a little more effort into refining the characteristics and the nature of our heroes, maybe a little more effort than they have on the other side of the aisle.”
Bloomberg Businessweek‘s profile of Marvel Studios President Kevin Feige, timed to coincide with the release this week of Captain America: The Winter Soldier, naturally focuses on the film division, but it also drops some fascinating nuggets about the company’s corporate culture and the 2009 purchase by Disney.
• “In March, Feige gave me a tour of Marvel Studios at Disney headquarters in Burbank, Calif.,” writes Devin Leonard. “The offices are furnished like a college dormitory, with threadbare couches. The hallways are decorated with cardboard superheroes hawking Pizza Hut and Burger King. There’s barely enough room in Feige’s office for a replica of Thor’s hammer.” While that description may come as a surprise to some, Marvel CEO Isaac Perlmutter has a well-established reputation as a penny-pincher, reusing paper, limiting the number of coffee pots and even fishing paperclips out of trashcans.
If you were surprised by that promotional campaign by Sony Pictures and the United States Postal Service featuring Stan Lee and Spider-Man, you may want to sit down for this one: Evian stakes out its own Amazing Spider-Man 2 tie-in with a commercial that introduces the world to Spider-Baby, a web-slinging, rope-skipping, dancing infant-sized mirror version of the wall-crawler. The TV spot is either inspired, or completely insane, I can’t decide.
Titled “The Amazing Baby & Me 2,” it’s the latest commercial in Evian’s “Live Young” campaign (aka the baby series).
Captain America: The Winter Soldier stars Chris Evans and Sebastian Stan appeared this morning at the New York Stock Exchange, where they joined Marvel Entertainment executives to ring the opening bell, and to promote the Friday premiere of their film.
The actors also posed for photos with a costumed Sentinel of Liberty whom we can only presume is that Captain America from the 1950s — or else a trader who lost a bet.
Marvel has released the launch trailer for Captain America: The Winter Soldier — The Official Game, a film tie-in that allows players to control Steve Rogers as he commands an elite team of S.H.I.E.L.D. agents tasked with stopping a sinister global plot.
Developed by Gameloft for Adroid and iOS, the mobile game features an original story by comics writer Christos Gage. Players can call in Falcon and Black Widow for help as the go up against such adversaries as King Cobra, Taskmaster, Puff Adder and the Winter Soldier. A multiplayer mode offers the ability to join clans and to compete for a higher position in leagues.
The game is available for download now. Captain America: The Winter Soldier opens Friday.
On a day rife with fake announcements and Photoshoppery, this April Fool’s Day prank is real (or, rather, “real”): Wolverhampton Station, in England’s West Midlands, has been renamed Wolverine Station, if only for today. It’s a stunt orchestrated by Virgin Trains and Fox to promote X-Men: Days of Future Past.
London24 explains that the station’s 65 signs underwent the change, which was even reflected in the departure board at London’s Euston Station. Other signs (below) warned travelers about the potential threat posed by mutants. (Local radio station BBC WM even got in on the action, tweeting its opposition with a poster that reads “Mutant And Proud.”)
Gameloft this morning released its Captain America: The Winter Soldier — The Official Game on Android, allowing players to assume the role of the Sentinel of Liberty as he leads an elite team of S.H.I.E.L.D. agents to stop a sinister global plot. An iOS version is promised soon.
Announced last month, the mobile game is, of course, a tie-in to the new Marvel Studios sequel, which opens April 4 in the United States. The Paris developer previously partnered with Marvel for Spider-Man: Toxic City, Spider-Man: Total Mayhem, Iron Man 2 and Iron Man 3.
It’s common for film studios to partner with fast-food chains, cereal manufacturers and soft-drink companies to help market major releases, but here’s a tie-in few likely expected: The United States Postal Service has teamed with Sony Pictures for a campaign to promote Priority Mail and The Amazing Spider-Man 2 — and they’ve enlisted Stan Lee for a little help.
The effort launches with a television commercial (below), featuring appearances by both the wall-crawler and the legendary creator, and includes limited-edition Spider-Man shipping boxes, Spider-Man postage from self-service kiosks, and special signage that extends to USPS vehicles. The campaign will also cast a spotlight on “stories of ‘USPS super heroes’ – real-life Postal Service employees delivering for their customers.”
The TV spot was created by DNA Productions with The Amazing Spider-Man 2 director Marc Webb and commercials/music video director Rich Lee.