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Comics A.M. | DC Comics to ‘pull back’ on variant covers

Justice League of America #1 variant

Comics | DC Comics’ Senior Vice President of Sales Bob Wayne and Vice President of Marketing John Cunningham discuss October sales, the date change for Girl with the Dragon Tattoo, and variant covers. Although the company is releasing 52 variants for Justice League of America #1, DC plans to cut back on variants in its other lines. “We’re going to pull back and drop variants from a handful of titles in the next solicitation cycle to pull back that number ourselves, where it didn’t seem the variant was making a substantial difference in the buy-in for the book or the perception of books,” Wayne said. “We’ll be looking at the remaining titles that have variants the following month.” [ICv2]

Comics | Speaking of variant covers, Tim Beyers of The Motley Fool discusses the dos and don’ts of buying variant covers as an investment. [Daily Finance]

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