Mush! Archives - Robot 6 @ Comic Book Resources

Comics A.M. | More on digital pricing; comics’ Colbert bump

Dark Horse Digital

Digital | Retailer Brian Hibbs responds to recent comments around the price of digital comics, commenting on how “channel migration” could effect comic retailers: “The concern of the comics retailer isn’t that there IS digital — fuck, I’m totally all for a mechanism to drive a potentially wide segment of customers to the medium of comics itself. How can that NOT help me? But, rather, that enough customers will ‘change channels’ (of purchase), so as to make segments of work unprofitible to carry. I’ve been pretty straight with you — most periodicals are but marginally profitible; most books are largely unprofitible. That we have stellar, break out, oh-my-god-it’s-like-printing-money successes like WALKING DEAD or BONE or SANDMAN doesn’t mean that this is the way all books can follow. Quite the opposite in fact! So what this means is that even losing a TINY portion of the readership through Channel Migration could potentially have dire effects. Seriously, if I lost just 10% of my customers, I’m done. And what we also know is that when physical stores close, most of that readership for comics UTTERLY VANISHES. The gist of this is that losing 10% of sales to migration could mean that the other 80% of that stores’ sales are COMPLETELY LOST.” [The Savage Critics]

Continue Reading »


Browse the Robot 6 Archives