In addition to its flagship Comics reader and single-publisher apps, comiXology has a number of iPad apps devoted single properties, such as Scott Pilgrim and The Walking Dead. Now the Islamic superhero series The 99 joins the ranks with their its iPad app and webstore, both powered by comiXology. Interestingly, while comiXology has created several dedicated iOS apps for different properties, this is only the second time company has created a single-property webstore.
The 99 was created by Dr. Naif Al-Mutawa as a way to promote peace and understanding; the title refers to the 99 names of God, and the characters are envisioned as role models embodying Islamic values that are shared by other cultures. We asked comiXology CEO David Steinberger to talk to us about this new addition to the line.
Robot 6: I know you have done single-property apps before, like Scott Pilgrim, and publisher and retailer webstores, but is this the first single-property webstore?
David Steinberger: We did a Transformers dedicated Web Store a few months back, but that’s the only other one. In that case, it was starting a new relationship. For this one, it’s that this is a special property — the only one from Teshkeel — and together we determined it should be sold directly on their site.